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Implementing A Strategy Action Oriented

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7.2 – WHAT MUST BE DONE According to Wheelen and and Hunger, the purpose of a program is “to make a strategy action oriented.” In the previous section, we documented the recommended business, corporate, and functional strategies as well as policies General Electric must implement. These new strategies and policies are no guarantees but will need time to be implemented. The success also determines on how well the management teams will describe the importance of implementing these new strategies. The managers will be responsible for ensuring the employees understand and buy in to them. 7.2.1 – PROGRAM ACTIVITIES + 7.2.2 – ACTION STEPS Financial Program 1. Return $50 billion to investors through dividends and share repurchases 2. To beat and outperform competition while increasing profits 3. Ensure industrial segments are 90% source of revenue by 2016 4. Maintain external revenue stream (international markets) and increase domestic revenues Customer Program 1. Community involvement to reach the every day consumer. a. Over $200 million in contributions from GE businesses b. Support and donate to community and educational programs 2. Instilling strong brand exposure and understanding. a. Repositioning the GE brand: re-found focus on industrial segments b. Reach and expand to new markets; continue business in slow growth markets 3. Continue to increase and expand customer market. a. Continuing acquisitions of companies to increase market share b. Mergers will allow for

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