Implementing Work-Life Programs in Business Strategy: An Analysis

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Abstract The current business environment is a challenging one, where the economic downturn has caused many businesses to reduce operational activities and number of employees. However, one of the causes of the challenges on the market today is high employee turnover, generated, quite often, by incentive packages that do not target the real needs of the employees. One such need that many of the companies have started to recognize is the capacity to balance work and personal life without having to give up on either, with the employees being permitted a more flexible approach to their work obligations. This paper, summing most of the research available on this subject, proposes that if the individual is given the appropriate framework in which this can be done, it is likely his or her productivity will increase, along with the level of employee retention, decreasing, thus, the overall costs for the company. With this in mind, the paper will look at some of the existing research, draw conclusions on the pros and cons of implementing work-life programs in the business strategy and embrace the idea that overall pro elements are consistently more important for the company's activity to support the implementation of work-life programs in an organization's business strategy. Introduction In a continuously developing and challenging business environment, the need to identify, recruit and retain the best professionals sometimes makes the difference between a successful company

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