Implications For The Future Paper

This essay will be looking at the role of ecological validity and the importance it has in psychological research. Ecological validity refers to the extent to which a study reflects naturally occurring or everyday situations. It will also consider the advantages and disadvantages of ecological validity, through exploring studies such as the bobo doll experiment and a study on memory. Ecological validity is one of many important factor in psychological research. Also being addressed is what goes into a study or experiment and all the things that need to be considered to achieve ecological validity. In addition, it is important to design the study in such a way that the results obtained can be usefully and meaningfully applied to the area in question. Constructing experiments that achieve high ecological validity is quite a complex and difficult task.

In today's hectic world people work longer hours and utilize more technology and energy more than ever. The impact that this is having on the environment is substantial in both negative and positive ways. It is hard to deny the benefits modern technology has produced for the world, in industry and in everyday life. With more and more technological breakthroughs, there have been many positive ecological impacts, but the negative impacts are almost overwhelming. A Perfect example would be the deforestation of our rain forests.

According to Gino Van Ossel (2012) " Today, leading companies in the world and Turkey have begun to change their production and marketing strategies accordingly, as environmental awareness becomes more important.” Green marketing predicts that it will include green qualities from product packaging to the stage where it becomes waste after its final use, and for this purpose, consumers give priority to informative signs and explanations in the product or service presentation phase.

Washington state’s Puget Sound Energy (PSE) wanted to engage and educate its customers through the development and execution of a campaign focused on “motivating customers to be more energy-efficient at home” (p. 168). To aid in planning the campaign, the team looked at three research sources to identify the campaign’s target audiences. The first source was an evaluation report of a 2008 PSE CFL pilot program, which identified the advantages and disadvantages of using events to distribute free CFL bulbs to customers. The second source was a customer segmentation study that identified customer attitudes, beliefs, and behaviors towards energy efficiency. Lastly, market intelligence surveys that analyzed the type of media used and geography of the various customer segments was utilized. The research phase concluded with the identification of two primary audience segments that would be most responsive to the campaign’s goal of motivating customers to be more energy-efficient. Here, PSE exhibited the principle of selective exposure by selecting target audiences that fall between “positives” and “somewhat positives.” The Green Idealists believed in limiting energy use for environmental reasons, while the Practical Idealists were more motivated to limit energy use due to practical reasons.

Advancements in technology have helped provide sustainable materials for people to consume. It has come about at a time where temperatures are warming to unprecedented levels and we are becoming more aware of how pollution is affecting our world. Cities have been a focus as over-consumption of natural resources, congestion, and man-made buildings are having far reaching implications. We are seeing pollution affect air and water cleanliness, and

The paper will critically analyze three chosen articles related to the field of environmental psychology. Important facts highlighted in the article, the week and strong points of the article and most importantly the impact that the article has on the field of environmental psychology will be discussed in the paper.

Environmental psychology provides a relatively new and at the same time complex perspective on the connection between the human being and the surrounding environment. Despite the fact that this area of expertise represents a mix of several sciences, among which economics, psychology, sociology (Bechtel and Churchman, 2002, p2-5), it provides a structured view on the interactions humans have with their surroundings. Given this co dependence, there are numerous events that happen every day that affect the relation between the human being and its environment.

Like you have noticed, our habitat is being polluted everyday because of us. Can you imagine how much smoke that is released into our air from the factories, vehicles,…. We think that kind of smoke doesn’t affect much for our health, but you are wrong. That smoke eats our ozone layer, then it creates holes for the ultraviolet ray to go through and cause a lot of deadly disease related to skin and our organisms like: allergy, skin cancer, lung cancer, heart attack... Now the ball is in your court, this is the right time for us to fix our mistakes. That’s why we need a solution for this complicated problem, and of course it is the green technology. All the countries in the world has cooperated in order to work on more things about ecotechnology. Green technology helps to improve economic performance while decreasing harm to the environment by choosing wise in the selection of using materials and energy sources. Our natural sources are running out quicker because people’s needs are increasing rapidly, and in the future there will be nothing because of our wasted; however, this problem doesn’t need to be worried so much anymore thanks to the invention of the ecotechnology because it can help us to

I am writing to you today to follow up on our last discussion about the current environmental problems that we are now facing. I understand that you were adamant that technology is the answer to these problems, by stating that “technology will solve all environmental problems in due time, enable constant progress, and ensure never-ending growth!”. I see where you may think why technology is the solution, because it has solved countless problems in order society to date. However, after reading the works of Tom Wessels The Myth of Progress and other scholarly articles, I must disagree with your opinion. I strongly believe that the growth of technology will exacerbate environmental problems and in this letter, I will passionately argue that the technologies’ growth, will quickly drive us to a deteriorated world.

Environmental psychology does not just study how man affects his environment but also how the environment and natural occurrences affect man. The continual cause and affect cycle from both sides of the equation give purpose to environmental psychology as well as incorporating other disciplines. Unlike many disciplines that have a single focus, the focus of environmental psychology covers many areas of concerns. It incorporates other fields of psychology along with medical and scientific fields. The recent natural disasters of Japan will advance knowledge and theories in environmental psychology. This paper is a summary

3,000 years ago, human beings discovered coal and began to burn it in order to get heat and energy, which contributed to people’s lives a lot. However, it brought kinds of problems to the environment. During the process of burning, it produces carbon dioxide, sulfur dioxide and smoke. Those products may lead to acid rain and global warming that are harmful to the environment. Nevertheless, with the development of technologies, renewable energy sources and green technologies have been created. Thus, most people don’t use coal anymore and the environment has been protected. New technology changes people’s lives every

Intrinsic motivations appear to be the reason why conservation and environmentally minded consumers adopt eco-friendlier products (Bamberg 2003). For example, intrinsically driven consumers buy hybrid cars to reduce the effects of their driving on the environment. However, there is another stream of literature utilizing other research methods that have found that pro-environmental products are often not purchased because of pro-environmental motives (Barr, 2004). In fact, in a wide-ranging study that employed dissimulated surveys on a range of products, Bamberg (2003) reported only a low to mitigate association between consumers’ concern about the environment and adoption of consumption deportment that was considered to be environmentally cordial. If this is the case, is it possible that there are other reasons behind adopting ‘greener’ products?

The ability to attend to both individual level analyses and contexts is necessary to fully address human behavior in multiple contexts. Further, a defining feature of environmental psychology has been attention to the relationships individuals have with their environments. Although people seem able to articulate their opinions, beliefs, and preferences accurately, they are notoriously poor at

The flood of questions that came to mind was overwhelming but they all boiled down to one general principle, why do consumers buy environmentally friendly

Research Problem: To examine the shortfalls in the usage of environment friendly lifestyle products: An analysis of the adoption levels, consumer perceptions and marketing techniques.