Implications of Cultural Communication in Business

13955 Words May 27th, 2013 56 Pages
Implications of cross-cultural communication in business:
A study of Swedish small enterprise “ImseVimse” and its international distributors and retailers

Master in International Management Gotland University Supervisors: Fredrik Sjöstrand Per Lind Authors: Maka Kvantaliani Olga Klimina Spring 2011 Visby

In times of rapid economic development and internationalization of business, effective cross-cultural communication among managers remains a challenge. This thesis aims to research and analyze crosscultural communication in business context based on qualitative case study of a small Swedish company and its international business partners. Previous research has focused on differences and similarities in people‟s behaviour and ways
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8 2.7. VALIDITY AND RELIABILITY .................................................................................................................................. 8

............................................................................................................................................................................................... 9 3.1. HOFSTEDE’S CULTURAL DIMENSIONS .............................................................................................................. 10 3.1.1. POWER DISTANCE ......................................................................................................................................... 10 3.1.2. INDIVIDUAL VERSUS GROUP ORIENTATION ....................................................................................... 11 3.1.3. UNCERTAINTY AVOIDANCE ...................................................................................................................... 11 3.1.4. MASCULINITY VS. FEMININITY ................................................................................................................ 12 3.1.5. SHORT TERM/LONG TERM ORIENTATION ........................................................................................... 12

3.2. CRITICISM OF HOFSTEDE’S MODEL .................................................................................................................. 13 3.3. HALL & HALL’S CULTURAL VALUE ORIENTATIONS
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