American Management Association
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Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Tel.: 212-903-8316. Fax: 212-903-8083. Web site: www.amacombooks.org This…show more content… Today, nothing’s changed. Don Kirkpatrick remains one of the most inﬂuential and thought-provoking thinkers and writers in the ﬁeld of performance management and the development of human talent in organizations. Most human resource management professionals are familiar with Don’s contribution to the ﬁeld of training and development through his development of what now is commonly referred to as ‘‘Kirkpatrick’s Four Levels of Evaluation.’’ Don observed that the evaluation of a training program’s effectiveness begins with Level One—Reaction. How well did the participants like the program? But too many evaluation efforts don’t go any further than a smile sheet. More important than how people felt about the program, Don told us, was Level Two—Learning. Did the participants learn the skills the program was designed to teach? Did they do better on the posttest than they did on the pretest? Regardvii
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less of how much they liked the program, did they actually acquire the skills the program intended to teach them? But that’s still not enough. While users may have liked the program and scored high on the ﬁnal exam, the next level—Behavior—is much more important. Are the participants using what they learned back on the job? Have the trainees transferred their new skills and learnings to their everyday environment? Finally—and here comes the bottom-line question—has all this effort made any difference? Yes,