Importance Of Analytics At Big And Small Companies Could Not Be Overestimated Essay

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The importance of analytics in big and small companies could not be overestimated. Every organization uses big data in order to manage their processes and improve its business. The term of "analytics" is commonly defined as "the extensive use of data, statistical and quantitative analysis, explanatory and predictive models and fact-based management to drive predictive models" (Davenport & Harris, 2007). Analytics appears to be a useful tool, which helps to gain necessary information and provide extensive support to all departments in the enterprise. Nowadays analytical innovations play a big role on the market as they help an organization to gain a competitive advantage and become a market leader. According to the researcher Svetlana Sicular, analytics helps the companies to organize big data and divide all the information into relevant and irrelevant. In such a way organization receive an opportunity to process this data and deliver necessary information to a customer faster and more efficient. Furthermore, new tools and applications help to build up a reliable channel of communication between clients and a support team (Wagner, 2016). That is why almost all the companies are constantly trying to improve their analytical methods in order to attract more customers and investors to their business. The examples of such organization as Netflix Inc., Harrah 's Entertainment and Amazon show that analytics could help an enterprise to develop in its field and gain a strong

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