Importance Of Content Strategy

effectively develop visual content that appeals to consumer’s visual aesthetic. The secondary audience would be professionals looking to enhance their exposure on social media and how to better showcase their visual stories.

A marketing strategy is the combination of the target market, or the customers the marketing is intended to reach, and the marketing mix. Product, price, place, and promotion are components of the marketing mix, or the four p’s, which create a value for the customer (Perreault, Cannon, & McCarthy, 2009). For this reason, the customer, who is not part of the marketing mix, is the center of the target, surrounded by the elements of the marketing mix. The ultimate goal of a marketing strategy is to create value for the customer, which allows the organization to increase customer satisfaction and results in repeat customers and additional equity for the organization (Armstrong &

Developing strategies in relation to any application of marketing suggest a marketer’s ability to comprehend and align business practices with the need of the consumer and business simultaneously. Strategies present challenges whether domestic or international markets are the emphasis. The ability to set customary prices, have market presence, encouraging advertisements and publicity, understand the competition, develop accurate communication, a complete SWOT analysis including domestic and international markets, and customizing the target market, present boundless opportunity that consumers appreciate and market recognition. At each stage of

Hold a strong social media presence on Pinterest, Facebook, Twitter and YouTube. Communicate consistent messages across all social media platforms to match direct marketing objectives. Our goal is to receive 100% response rates on social media and to have interactive relationship with consumers.

Perreault, Jr., W.D., Cannon, J.P., & McCarthy, E.J. (2011). Basic Marketing: A Marketing Strategy Planning Approach [University of Phoenix Custom Edition eBook]. New York, NY: McGraw-Hill. Retrieved from University of Phoenix, MKT/421 website.

In terms of sales and marketing, we adapted our strategy based on how the products played in each segment. Our strategy was to spend efficiently in marketing & sales to keep the customer awareness and accessibility high for the premium products, while maintaining a decent level of awareness and accessibility in other segments.

There’s no value in creating compelling, quality content if it’s never actually seen by your target market, so what are you waiting for? Crafting the perfect balance between personal content promotion and sharing interesting, industry-related content is a vital for any brand looking for success on social media.

Social Media: Social networks like all the online matter such as Youtube, Twitter and Facebook are so important that relevant companies should not defer their efforts to create the public image and enhance their both market and products’ effectiveness”

Social media has the power to strengthen awareness and trust between a brand and its target audience. By creating content that is both engaging and interactive allows brands to strengthen the relationships with their audience and gain a deeper understanding about their wants and needs.

It can be disheartening at times to produce content that will compete with massive industry leaders, especially if you have a local market that is competing with a global business. More and more of these massive corporations are seeing the value of content marketing and making it a part of their digital strategy.

Ferrell, O. & Hartline, M. (2013). Marketing Strategy: Text and Cases, 6th Edition. Mason, OH: South-Western.

And as far as a content marketing strategy goes, you should consider using as many different types of content channels as possible. These could include:

I have not used online marketing properly in the past. I failed to properly research the areas I have been marketing in. This class has showed my why I have not been successful with certain things I have done in the past. Keegan stated that “Social media facilitates virtual conversations. Measuring the impact of social is moving beyond counting “clicks” toward measuring influence, participation, engagement, and excitement. Social media monitoring tools have the potential to provide rich data to reveal important information about customers in order to customize both digital experience and on- and off-line purchasing behavior and decision making. Although companies create Facebook pages and Twitter feeds, many do not have a comprehensive understanding of how social media influences consumer product and brand awareness, drives sales and profitability, and builds loyalty across platforms, diverse communities, and over shorter or longer periods of time.” (Keegan, W. 2014). In the past when I promoted my company,

Content marketing is nothing new. The first commercial website started back in 1993, so we’ve had nearly a quarter of a century to refine its application. That’s why it’s so surprising that of the 86 percent of marketers using content marketing, only 32 percent find it effective.

Content marketing is a big part of business strategy in 2016. More and more companies are creating content as an official marketing channel. There’s this premise that it if everyone is doing it, it must be working.