Importance Of Crm For Any Organization Essay

1620 Words7 Pages
OBJECTIVE OF THE STUDY

• To know the importance of CRM for any organization especially for I.T.

• To identify the basic problems of the customers to maintain relations with them.

• To identify the needs and preferences of the customers.

SCOPE OF THE STUDY

As I above say that Customer Relationship Management is the buzzword in present marketing environment. All industries have to take care about their customers, because the present business environment is more customer oriented rather than product oriented.

Fulfillment of customer requirements up to the possible extent is the core objective for each and every business organization. CRM shows the path to organizations to achieve their core objective. It helps them to raise more satisfaction of customer towards their products / services. Hence, we can say that CRM is serving with flowers and greetings.

CRM has a huge scope after 10 years, because market is going to be more customer oriented and companies has to fulfill their needs and wants up to extreme level otherwise they will collapse their business.

CHAPTER-3
RESEARCH METHODOLOGY

METHODOLOGY
Marketing research may be defined as “the systematic gathering, recording and analyzing of data about problems relating to the marketing of products and services under non-recurring condition”.
“Marketing research is the process of designing, gathering, analyzing and reporting information that may be used to solve a specific
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