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Importance Of Quantitative Research

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Quantitative research tends to dwell on rigorous hypothesis testing to increase the explanatory power and predictability so that the outcome can be generalized for a particular target area or population in research. Quantitative research approaches are based on theory testing. Although qualitative research designs are characteristically narrow in their scope, they are able to explore topics or research problems that are difficult to quantify. They are important especially in exploring complex social issues that entail observations (Creswell, 2009). The relationship between theory and research can be perceived as bio dimensional. For instance, qualitative research contributes to basic science in terms of behavioral and social domains where it helps elucidate changes in the existing social structures and guide the causation of antecedents and the corresponding outputs (Hay & Lee, 2009). Extensive research supports theory by expanding the explanatory power. It increases the understanding of theory, even in some cases, leading to a paradigm shift. Research is incrementally to the existing theory through addition of more lexicon of facts. Secondly, research contributes to the consistent of theory by proving a known fact in literature (Corley & Gioia, 2011). It is the consistent that is achieved through research which makes theory preferred and significant. Research attempts through its incremental contribution to lexicon of facts to advance of theoretical knowledge. Theory in

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