Importance of Attitude and Social Norms in Case of Consumer Buying Behavior of Public Goods and Private Goods

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Final Report of MKT-344 | Importance of Attitude and Social Norms in case of consumer buying behavior of public goods and private goods | Khondker Galib B Mohiuddin (KGM) Course Instructor (MKT344)School of BusinessNorth South University |

S.M Tanvir Ahmed (111-1269-630)
8/26/2012
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* Letter of Transmittal

August, 26th2012.

Khondker Galib B Mohiuddin (KGM)
Course Instructor (MKT344)
School of Business
North South University

Subject: Submission of report on “Importance of Attitude and Social Norms in case of consumer buying behaviour of public goods and private goods”

Dear Sir,
Here is the report you asked us to prepare a detailed report highlighting on “Importance of Attitude and Social Norms in case
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To prove our thoughts we went through some steps Shown by you:
Our targeted people were University going student of Dhaka city. So we went to DMC (Dhaka Medical Collage) and NSU (North South University) for different kinds of responses.
Our targeted people were University going student of Dhaka city. So we went to DMC (Dhaka Medical Collage) and NSU (North South University) for different kinds of responses.
For completing our survey we followed the process of random sample selection (to stand at a location frequented by all/most students of the institute and approach every 4th person crossing that location).

For completing our survey we followed the process of random sample selection (to stand at a location frequented by all/most students of the institute and approach every 4th person crossing that location).

Findings and Interpretations:
Important terms:
Regression Analysis is relationship between a dependent variable and one or more independent variables. More specifically, regression analysis helps one understand how the typical value of the dependent variable changes when any one of the independent variables is varied, while the other independent variables are held fixed. For exploring such issues, an investigator assembles data on the underlying variables of interest and employs regression to

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