Importance of Cross Cultural Communications

1209 WordsAug 19, 20095 Pages
Effective cross-cultural communication is one of the most important issues dealt with in business, particularly when a firm operates at an international level. Communication is a process with three key elements, which includes a source, an audience, and a channel. Communication derived from businesses will have listeners that include, but are not limited to customers, employees, suppliers, and the community (Caddy et al.). These listeners contribute to the success of a firm, which is why there is so much emphasis put into creating appropriate channels of communication. This effect is further amplified when dealing at an international level, where the effect of culture and time has more bearing. What makes effective communication important…show more content…
Many cultures employ a hierarchical approach to communication, but often this method of results in important issues being dodged. This problem is highlighted in an (Nakamoto 2008) article on Japanese companies. In the article it is reported that many of the Japanese companies employ a very rigid communication structure, and overseas managers were hired to create a more efficient method of communication. An open exchange or direct method of communication is much more effective as ideas can be garnered from different levels of the organisation. Overcoming various linguistic issues is another operational benefit experienced when an effective communication channel is established. Due to the legal issues of each country, language differences do not only affect face o face interaction, but written communications as well (Bovee 2008). Through proper planning and research, however, a business is able to preempt such a problem from occurring, possibly by arranging for an interpreter to translate. Failing to establish an effective means for communication when an ethical issue arises can be detrimental to the stability of a workplace. This problem is particularly pertinent, when you consider the fact that globalization has diversified workplace cultures. This can lead to what Huntington (cited in Eunson 2005) described as a 'clash of civilizations', due to the different perspectives on morality in the western and eastern countries. Neglecting this issue can create
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