Importance of Globalization in Hospitality

Tourism is one of the most international industries. Globalisation is the gradual forging of links between groups and societies until they finally reach around the globe in several directions (Smith, D,2006). Globalization is one of the serious challenges facing managers today. It is critical to develop services that are able to satisfy a highly diverse customer base (Ueltschy et al., 2007) Now to keep up with the rising levels of globalization in the hotel industry, there’s a need to understand not only the positive, but also the negative impacts of globalisation. I’ll also talk about the growth and rise of one of the most respected brands in the hospitality industry - the Hilton Hotels. Throughout the evolution of this famous organization, the Hilton has

The hospitality industry in the United States is one of the fastest growing branches of the market economy. The high growth rates of the hotel industry are caused not only by the growth of internal and external economic ties between countries, but also by the growth of foreign tourism. The modern hotel business in the US is a powerful industry, in the full sense of the word. The entire American hotel industry, in the first place, is designed for the domestic tourism market. For example, in Chicago for a year there are 33 million tourists, and only 2 million of them are foreigners.

The hotel industry is a very hard industry to enter into, due to one of the biggest obstacles, which is brand recognition. Right now there are a few large hotel chains that make a large footprint in the market. It is hard for a new entrant to come into the industry and compete with these large hotel chains without bringing something new to the table. Many large chains in the industry dominate the industry due to economies of scale due to franchising.

International tourism formed a vital industry globally and tourism activities generated approximately US $ 3.6 trillion in 2000 (Sadi & Henderson, 2015). Increase in expansion rates heightened the international arrival rates by a mean of 4.3% between 1996 and 2006 (Burns, 2016). Mainly, developing nations form the forefront contributors of such upward trend. That was prompted by positive economic impacts, which included income, foreign exchange, and internal investments. Tourism was also a catalyst for the national growth and diversification means because of some of its disadvantages as a driver for economic development. According to Henderson (2013), it was responsible for 19% of exports in the developing world and at least 40% of the gross domestic product. Besides, Rimmawi and Ibrahim (2015) stated that more than 65% of jobs in developing nations were associated with tourism.

n the following essay I will be writing about the Cohesive Nature of the following three topics: International Tourism, Hospitality and Travel Businesses’. Each of the topics will be discussed throughout the rest of the essay and will be supported by examples gathered through secondary research. I will be looking at International Tourism, which is tourism but across international borders. International Tourism is essential to the industry, it is a way of showing people cultural differences outside of their motherland countries. Hospitality, the industry with the widest variety. The industry of hospitality applies to essentially any companies that have a focus on customer service and satisfaction. Lastly Travel Businesses, what I would consider the unappreciated backbone in the industry.

Tourism has tremendously grown and developed over the years where it is now considered an industry. The stabilisation of a nation is a must for the development of tourism industry, tourism also helps generate income for the country. There are a wide range of associations that are involved in this industry including the independent hotels. The hotel industry is involved in consortium where they join in one or more associations to increase their buying capacity, and improve or grow their offers of services to target

Marriott International and Starwood Hotels and Resorts both have different unique selling points enabling them to become large hotel companies. With the merger, both companies will combine their unique qualities to encourage efficiency as well as new hotel developments. These improvements may be able to increase profitability enabling owners to have increase in their revenue (Bethesda, 2016). Due to the large increase in customer base and owning multiple properties all over the world, competition certainly has reduced as a result. Thus, this may lead to monopolization of certain hotel markets increasing profits for existing hotel owners and franchises (Butler, 2016). In addition, as both companies already have their own wide company portfolio and brands, in the long term Marriott International and Starwood Hotels and Resort can take advantage of the opportunity to explore variety of brands within the expansion of their brand families. The exponential increase in their market power and data access may lead to increase in their economies of scale, further increasing their profitability. In addition, the increase market power means the companies will have stronger bargaining power against OTAs, resulting in lower booking fees. Therefore, the reduction in their cost and increasing their appearance on the OTAs being more exposed to potential customers which may further increase their profitability as well as marketing power (Butler, 2016).

Marriott is a key player in the hotel and catering industry with operations in more than 70 countries and regions all around the world. Revenue has been earned from the market in both developed and developing countries. In developed markets such as the United States and Canada, the stability enhanced value growth, while in the developing market, stability increased the volume growth. In addition, the global presence guards the company against particular economic

The growth of tourism industry in the developing countries is seen through economic lens. As the number of tourist arrival increases in a developing countries it helps in generation of income and also provides employment opportunities to the local communities of the particular tourist destination region. Tourism industry is expeditiously growing industry. According to UNWTO (2014) report, the growth of international tourist by mid 2014 was 4.6% and the destination worldwide received around 517 million tourists between January and June 2014. The increase in tourist activity at any destination helps in the development of the region when such development is unplanned then this

Hospitality and Tourism industry is a potential market to create backward and forward linkages that are not only strong but

In the past few years, international hospitality industry has been affected by globalisation, revolution of information technology, fragmentation of customer demand, and the emergence of economic integration of supplier in the networks. Globalisation means a process to reduce the barriers between one country to another (Brotherthon, 2003). Hence, it is a critical issue in the industry where the essence of the product is international and the encounter with the customer is intercultural.

In 1985 Lufthansa bought shares in Kempinski, enabling the traditional German Hotel group to operate hotels abroad. Kempinski, Lufthansa and Rolaco S.A. formed Kempinski Hotels S.A. and the Company's head office was established in Geneva, Switzerland. Its mission was and still is to expand the group globally, while retaining distinctive and individual hotels with history or breathtaking modernity. (Hotels of the world, 2011)

The hospitality industry is part of a larger enterprise known as the travel and tourism industry. It is one of

Industrialization of hotel service and processes of globalization and integration which are typical for global hotel industry led to the situation that hotel chains took an important and valuable position in hotel industry because of perfect organization and because of the fact that they are technically and technologically highly advanced.

The hotel industry is majorly influenced with tourism which nowadays has a global meaning. The factors that affect a hotel industry can come from many countries because the customers can be from anywhere in the world and not just from the country where the hotel is situated. What is more depending on how popular the tourist