Importance of Marketing

882 Words4 Pages
Running head: THE IMPORTANCE OF MARKETING IN ORGANIZATIONS

The Importance of Marketing in Organizations
Verisha Barrett
University of Phoenix
Marketing
MKT/421
Marc Mosko
Apr 22, 2006

The Importance of Marketing in Organizations Marketing has become one of the most critical increasing forces which drive today’s companies. With marketing a company has power to carefully plan and implement the strategies to make a company successful. I view marketing as everything a company or a person would do to advance the company or business. According to Wikipedia, 2006, Marketing is "the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges
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Take for example, the company that I work for, Coral Shores Realty, started with the broker Ronald Cika. He was bankrupt after his first attempt of starting up a company. After reviewing his mistakes, Ronald decided to create a marketing plan that will enable him to see and understand what his customers, agents and employees needs and expects. He then started to research his competitors by looking at how he can beat or meet their challenges. Ronald did just that and today Coral Shores Realty is the fourth largest real estate company having over 950 agents state wide. Most companies believe that they can just succeed because they know want to do. It takes dedication, effective planning and an understanding of how the marketplace operates for a company to succeed and to keep on growing. A business needs to have a marketing plan that the company follows diligently. The business should have a plan that will tell whether; • The product or service the company offer is always in demand. • The competitors offer the same product or service • Is the company capable of developing a demand for the product or service that the company provides • Is the company able to compete effectively when it comes to quality, cost and delivery If the company can examine its program and can
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