Importance of Marketing in the Ultimate Fighting Championship

The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

Marketing is about understanding customers and finding ways to provide products or services in which customers demand. Marketing is essential for a business to survive. It covers the four main areas; product, price, promotion and place. The aims and objectives of marketing are firstly to attract customers to the chosen

Another factor that is somewhat overlooked is the effect fans have on a sport and its events. With a truly passionate group of fans, a sport can really excel. The quick growth of the UFC fan base may cause the opposition to question the true loyalty and passion of the fans of the UFC. Just watching an event live, however, you can really see the intrigue and energy in the building. And if the sport pulls you in, you may feel the energy yourself. One reason for this energy is the sheer excitement of a fight. Another reason, and possibly the reason for the excitement, is the complexity of the sport of MMA.

Marketing – The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment.

Marketing is a strategy that all organizations use in today’s society. In one way or another, business’s today need to market their purpose of existence. Although the strategy of marketing may be different in every industry, the basics of marketing are often times the same.

Over the past few decades, Mixed Martial Arts (MMA) industry has dramatically increased (Kim et al, 2008; Lim et al., 2010; Damon et al, 2009; Andrew et al, 2009; Kwak, & McDaniel, 2013). The sport exceeded boxing and wrestling as the preferred combat sport among young people (Lafayette & Hibbered, 2006). The Ultimate Fighting Championship (UFC), which is the most popular MMA-promotion company in the MMA industry, has successfully arrived at media-consumption by the pay-per view and being shown in the prime time on TV. It also has expended their

Marketing is a mix of planning, executing, pricing, promotion, and distribution of services or goods. Marketing is about connecting the product or service to the customers, and the needs of a society. The goal of marketing is to accomplish the objectives of a corporation by selling the product or service successfully. Through customer

Marketing is the activity and process for creating, communicating, delivering, and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves.

According to an editorial in Market Wire, Mixed Martial Arts (MMA), commonly recognized as cage fighting, is the fastest growing "Sports Entertainment business in the world" (Dallas-Based Fight Company Enters the Cage). However with the recent success of the UFC (Ultimate Fighting Championship), the world’s largest and most highly recognizable MMA

Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return .

Explaining in my own words mean when a person starts their own business they have to advertise and promote their product to sell them and make profit.

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and