IMPORTANCE OF SELLING TO THE COMPANY
The relationship that exists between CARI-MED Ltd. Sales and marketing department is close in that they are both under the control of the same individual Lanna Bennett. The two department are very different, but all with the same goal. Marketing plays a very important role in sales as an improvement in the selling environment. The goal of the marketing department is to create opportunities for interaction between prospect and the sales team. In gaining prospects promotional activities are undertaken by CARI-MED this includes advertising, sales promotion and offering new products. The marketing team is therefore responsible for bringing the customers ‘through the door’ to allow sales people to entice
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Upon entry into both business areas, CARI-MED quickly established standards of customer care and quality that set the company apart as a clear leader among the many other companies. The customer focus approach is strengthened by an in-depth knowledge of customer behavior which enables CARI-MED Ltd. not only to address current concerns but to take preemptive action when necessary; After Sales Support is another competitive advantage. This includes warranty, user training, optional service contract, services of in house biomedical technician (trained by supplier), access to supplier technician if needed and access to spare or replacement parts; and the last competitive advantage includes staff turnover. CARI-MED has an employee population of over 300 persons and a staff turnover currently standing at 0.9%.
CARI-MED’s general approach to selling is a mixture of both consultative and low key. Low key because most of the customers will normally order stock with a mixture of the same product from all distributors. The consultative approach is used in instances where CARI-MED would consult with a customer where they have purchased a large quantity of a product or products and are interested in discounts. They also have a consultative management style and a flat structure geared towards fast decision making, strong dedication to customer satisfaction through the expert delivery of high quality service, a result oriented approach to their business, a nurturing family
Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the
How is marketing defined? What is its importance in a company’s success? This paper will discuss and explain different definitions of marketing along with a definition of author himself. In addition, this paper will elucidate the importance of marketing by giving three examples where marketing was adapted with few mistakes resulting in disaster.
The sales composition is split into 37% from grocery stores, 20% from drug stores, 35% from mass merchants and 8% from miscellaneous sources. 70% of their total sales value is derived from 10% of their important customers. The company has foreseen valuable increase in their demand and is about to face some problems due to their traditional distribution network and their competitors. To focus these issues, they have decided to improvise on certain issues by collaboration with suppliers and customers which are discussed below.
As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.
In the article Marketing is Everything, the author Regis McKenna emphasizes the significant of managing strategic marketing. He also highlights that the transformation process of marketing and several important marketing elements that lead originations toward success. First and foremost, McKenna compares two periods of companies. Before technology developed, most companies concentrated on sale or product driven. In other words, during that time, products were displayed as the first priority in corporations rather than being customer oriented. Instead of researching customers’ desires and customizing new products for them, manufacturers and sellers did not pay attention to their customers’ needs and only tried to alter their minds to match products.
Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the
In Don Peppers and Martha Rogers’ concept of marketing, they take the evolving notion of refined marketing to a new level. Their approach involves checks along the sales process to ensure efforts are meeting expectations, and changing swiftly to ensure better success. They also advocate weeding out customers who have less to offer, in order to focus more attention on those who have a higher growth potential. This process does not differ from previous methods, but rather adds to the successes of their predecessors by refining the focus in the short and long term areas; not just focusing attention on the needs of the customer, but letting the customer appreciate that you are doing so. This brings
Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.
As being a Marketing manager looking for a job and getting ready for interviews takes a big challenge also with trying to find out what is the best parts of the business before you go for the interview. It is always good to find out about the business before you interview for the job, so you can have some questions in mind to what you want to ask and put out yourself some new marketing opportunities. In this further reading you will read about three different firms that a marketing manager is getting interviewed at and three marketing opportunities that are suggested for the firms. This will also talk about what is the best
The article discusses that “Marketing’s ultimate assignment is to serve customers’ real needs and to communicate the substance of the company—not to introduce the kinds of cosmetics that used to typify the auto industry’s
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products
Customer * Material mgrs of hospitals * Healthcare professionals * Medical research institutions * Industry – hospitals, medical laboratories, non hospital
Marketing concept believes that for a company to achieve organizational goals, it depends on determining the needs and wants of the target market. It takes an outside-in approach. Marketers practising this concept recognise that customers are always the first priority of the organization and they aim on complete customer satisfaction. This requires an integrated marketing effort, that is, team work between different departments within the organization. For instance, team work between the marketing team and the academic team of UCSI University. The marketing team will be in-charge of the promotion of the academic programmes available in UCSI University while the academic team will have to ensure and maintain the quality of the programmes and courses offered.
The concept of marketing is quite logical and simple. Identify the specific wants and needs of a target market and satisfy those customers better than the competitors. Insurance companies are in a unique position when it comes to marketing. They have no tangible products to sell, but must instead rely on strong relationships with loyal customers and word of mouth to help them compete. Still, despite the challenges, the marketing strategies for insurance companies are really no different than for any other company, and require a strong focus on the basics of effective marketing.
The birth of ‘Marketing’ happened centuries ago where vendors in ancient times tried to seduce the oncoming customer by chanting in loud noises and catering to the customer needs by negotiation of price or assumption of what they might need aside from what they were actually looking for. Over the years, this process has been refined, given a