Importance of a Crisis Management Communication Plan

1071 Words4 Pages
The response to any emergency is considered to be very critical and therefore should be as efficient as possible. In the healthcare sector, responses to situations are counted by the seconds. From natural disasters to epidemics, the only chance left to respond to any of this occurrence could only be counted in seconds. That means life is either saved or lost in a matter of seconds. Putting in place certain responses to these unexpected occurrences, such as crises management communication plan, help save lives and arrest crises from aggravating. Failure to have crises management communication plan is considered by many commentators to be a crisis in itself. Accepted medical care is highly dependent on effective communication between healthcare providers and the patients; among healthcare providers and the outside world. The characteristics of crises make it necessary for prior planning and effective communication among stakeholders in the health sector (Klaene and Sanders, 2006; Ronen, 2006). According to Lillibridge and Klukken (1978), crisis is an event or situation that cause " 地n upset in equilibrium at the failure of one's traditional problem-solving approach which results in disorganization, hopelessness, sadness, confusion, and panic" (62). In the face of crisis, there is an urgent need to swing to action and communication is the only vehicle that can convey this message to everyone concerned. When crisis occur, communication challenges becomes worsened because the
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