Important Celebrity Attributes

marketing tools and techniques as their marketing strategy. Advertising is one of the important components of the communication mix through which companies convey their offerings to present and potential customers and general public as well. This essay will discuss the various aspects of celebrity endorsement as a prevailing advertising technique along with critical evaluation of the phenomenon of multiple celebrity endorsement as a marketing tool and the and will conclude with taking on overview

attain a better understanding of effective use of celebrity endorsement as an advertising strategy. The types of sources covered when conducting this research included journals, articles, books and dissertation which relevant to the celebrity endorsement. There are four main parts need to be emphasis, first is the history and background, second is evaluation of three theories model; which consists of TEARS model shows celebrity play an important role in facilitating advertising effectively, The Meaning

Impact of Celebrity Endorsements on Brand Image Introduction Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness, extraordinary lifestyle or special skills are just examples and specific common characteristics that are observed and celebrities generally differ from the social norm and enjoy a high degree of public awareness. The term Celebrity refers to an individual who is known to the public actors e.g

will result in eating disorders such as anorexia and bulimia. Consequently, to achieve those standards of physical appearance, there is a socially constructed idea that in order to be beautiful, that is, in order to be like those thin models and celebrities, it is necessary to be unhealthy (Serdar, n.d.). Moreover, media lower girls’ self-esteem by promoting fashion for skinny people. When people walk inside a shop, there will be super thin mannequins, and the girls would think that the size that

Our opponents stated that celebrities promote law breaking and make it sound fun. But, Justin Bieber (their example ) didn’t promote drag racing and other illegal ideas, (he seemed to be under influence/drunk when caught by police). The opponents said that when a celebrity breaks the law it inspires teens and children to break the law, but this is not true because teens were not inclined to break the law after Bieber did, they only acknowledged it. Celebrities have the same punishment/bail that normal

EXPLORING THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER PREFERENCE AND BUYING BEHAVIOUR (A CASE OF SELECTED DIRECT TO HOME (DTH) SERVICE PROVIDERS IN JODHPUR) A RESEARCH PROPOSAL (SYNOPSIS) SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF COMMERCE & MANAGEMENT STUDIES, JAI NARAIN VYAS UNIVERSITY, JODHPUR, RAJASTHAN FOR THE REGISTERATION OF DEGREE OF DOCTOR OF PHILOSOPHY (PhD) UNDER THE SUPERVISION OF: SUBMITTED BY: Dr. M.L.VASITA

concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed.’ (Rouse and Parcanschi, 2015). However, Ogilvy states that a brand is ‘the intangible sum of a product 's attributes:

every culture approximately the same way. For my project, my research question was centered on the idea of how does the Latina magazine portray Latin women on their covers. I looked at the physical attributes of the female celebrities on the cover and at the less obvious features, such as how the celebrity made eye contact or their facial expression. Overall the physical characteristics of the female, I coded using manifest coding; and the nuance characteristics, I coded as latent coding. I wanted to

Visual representation is our cultural dictator, the general sense of the word is ‘the description or portrayal of someone or something in a particular way’ (Oxford Dictionaries., 2014). In terms of design it’s ‘the depiction of someone or something in a work of art’ (Oxford Dictionaries., 2014). Representation is constructed of social values; it influences status, class and politics. The ‘circuit of culture’ (Hall, S., 1997, p.1) is the system in which society operates; it includes identity, production

To what extent has social media changed the way celebrities communicate to their fans? Social media plays an important role in the communication of thoughts, ideas and informaton and has become a significant aspect among many people. Its influence has extended across the world with thousands of users consuming it everyday from various parts of the globe. Social media has developed a significant change as opposed to previous methods of communication such as fax and mail. Among these users of