Impression Formation

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SACE NUMBER: 215877W Impression Formation Proposal: The question being posed is does different stimuli affect a person’s impression of something or someone. This report seeks to learn if video and audio stimuli has an effect on peoples view on a certain subject or person. The investigation type that will be used for this investigation will be experimental, as the researchers can manipulate and measure the variables and the effect they have on the participants. Two groups of participants will be given either an audio or video stimuli, the results will then be recorded and compiled. It is hypothesized that the video stimuli will have a greater impression on the participants than the audio stimuli. The data type that this information…show more content…
Although the results of this investigation indicate that there is a relationship between impression formation and the type of stimuli, where the 10 second video stimuli resulted in the strongest formed impressions, and the 60 second video resulted in the lowest weakest formed impressions, the results are too largely scattered and
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