Impression Formation

Every single day of our lives there is always a point in which someone does something that we think we specifically told them not to do. It turns out that sometimes without even thinking about it we are not clear in what we are trying to present. Chip Kidd proves this in “The Art of First Impressions—in Design and Life,” by using examples of evidence that he has seen. He mentions seeing an advertisement that said, “you moved to New York with the clothes on your back. The cash in your pocket and your eyes on the prize. You’re on coke”(00:16:41). What Chip Kidd is trying to say is that this advertisement was not clear on its message. The ad gives the audience the impression that if they moved to New York and they have money, clothes and their

First impressions develop quickly after the initial encounter. In addition, a customer will remember that initial encounter throughout the rest of the experiences

impressions made on other people weather we are in contact with them or not (194). In the book,

How first impressions are formed has been a subject of interest by many researchers in the area of psychology.

This current study examined if the pairing of the DE100 IPTV logo with a positive image of happy graduates ‘the experimental condition’ would result in more participants liking the DE100 IPTV Logo than those in the ‘control condition’. This association being a principle of evaluative conditioning where someone likes something because it has become linked in their minds with something positive. After collecting the data, a chi-square test showed the results were not statistically significant, meaning that there were no significant differences seen between the experimental and control conditions in how many participants reported liking the logo. Thus, it was noted that the effect size was small and therefore the hypothesis made, that more

Chen et al was interested in whether or not the findings would differ when pairing the sporting event with a sporting celebrity compared to a non-sporting celebrity would make a difference in participant’s attitudes.  The participants who were in the experimental condition with a celebrity who had viewed the slides had developed a positive attitude than those in the control condition with no celebrity and sports.

lasting impressions have the ability to change who we are, they change our attitudes, our personalities

Impression evidence can be defined as objects or materials that have retained the characteristics of other objects through direct contact.

Participants were shown each of the cards (a) to (d) in set 2, in order, for three seconds each. Participants were then asked to write down what they saw in each of the pictures, but their responses are not recorded by the experimenter. The purpose of this was to develop a perceptual set for faces based on the participant’s immediate past experience with the four pictures of faces.

In order to perform our experiment, we first and for most had to acquire participants. Micah’s and Cooper’s participants, for this study came from the University of Tennessee’s Kappa Alpha order fraternity. The other participants that Kayla acquired were from the Pi Beta Phi sorority at the University. Equipment was also an important aspect to the study. We checked out video cameras and audio recorders from the University’s library. We also used computers and a television to complete our study’s analysis. The video cameras were used to document the environment in which the movie was viewed and the interviews of each participant. The audio recorders were just used in the interviews of the participants so that the audio would be clear to transcribe. The study took place in the Kappa Alpha house and in the Pi Beta Phi house. In the Kappa Alpha house, the movie was viewed in the library as the interviews were taken in the media room. In the Pi Beta Phi house Kayla had the participants view the movie and were interviewed in the study room. The Environment which the participants inured was similar in both

The hypothesis of the researchers used the abstract would distract participants from the face memory to enhance out group heterogeneity bias. The experiment included grayscale images of forward facing males. The images looked black and white photograph. The image was five inches tall and three point five inches wide. Four images were white men with neutral facial expression. African American men with neutral expression and four image with an angry expression .The participants watched the images which was presented one at a time. The order of the images were random. If the images were in the same order it would make it more memorable. Making the order of faces random prevented order effects from systematic errors could influence the results of the study one group viewed the image for half a second. While the second group viewed the image for one second. The third group viewed the image for four seconds. The researchers gave each group a different amount of time to view the image to vary the cognitive load. Next the participants watched a film of landscapes for five minutes. The film was used as distractions for the faces that was just seen. The distractor prevented the participants from

To rule out social conditioning, the researchers tested whether color red influenced the men’s ratings. The men were unaware of the role of color in their decision. They believed that their judgments were thoughtful and sophisticated. Conversely, the researchers described the men’s choice as automatic and rather primitive. The men were even unaware that the photos belonged to the same woman.

Nisbett and Timothy DeCamp Wilson (1977) in efforts to add supporting evidence to an ideal similar to the Halo Effect. They staged two interviews with participants where the interview in both was a man that had a distinct accent (Nisbett & Wilson,1977). The interviewer in one group was as charming as he could be in his “appearance and mannerisms and accent” (Nisbett & Wilson, 1977). In the other, he was instructed to basically act more strict and harsh to the subjects. The resulting difference in ratings of the interviewer’s personality and other factors by the participants spoke to how people immediately judge someone based on how they presented themselves through multiple characteristics.

The articles that I read discussed Social Perception. Social Perception was described as interpreting information about other people. If you feel that you are familiar with a person, you perceive to have a better understanding of that person intention. The pattern of thinking can affect a person’s perception of others. The social contexts, in which you meet someone, can play a

I analyzed Facebook postings from a person B, who is my friend. I found the following theme on her Facebook which there were three pictures of the person B with her boyfriend, one when they were hugging each other and facing to the beach. The other two when they were eating in the restaurants. There were also a lot of pictures of food the person was eating, the place she was hanging out with her family and friends. I also found two images when she stayed at home. Besides that, there were four selfie photos when she was getting ready to go out. She called that were the check in pictures.