Improving Customer Demand And Organisational Supply

Technology is very important in the retail market. In order to grow your business, make their business more secure and complete with the competitors, Marks and Spencer has to move along with the new technology. To do this they must manage their brands carefully. Major brand marketers often spend huge amounts on

Marks and Spencer Group (M&S) is the premier retailer in clothing, foods and home ware within the United Kingdom. The company’s commitment to quality, value, service, innovation and trust is a key contributor to their success as a high street retailer in the UK. Their current core UK operations centre around three divisions, food, general merchandise (including clothing and home ware), and the financial services industry. Therefore Tesco plc is the prime UK retailer to analyse and compare growth, financial performance and the financial status of M&S Plc in line with other competitors within the same industry.

Part A of this report examines the resources and capabilities of Marks & Spencer (M&S) up to the mid 1990's and how they lead to creating a superior competitive advantage (CA) over all competitors.

Mr Price has a vision to become a well accomplished international retailer in the future. The research that will be analysed for this article

Marks & Spencer is a large company listed on various stock markets, which a widely spread operations in many countries. The size of operations of the company and high reputation in the

This case study about J. C. Penney Co. is about how a company is trying to increase profitability by attracting the best assets in business – customers. Lowering prices and clearly marking down prices, and offering standardized products rather than unique and designer ones are what this company strategy

The data was collected with certain procedures. Initially, comprehend the research topic and objective, secondly, sketch the interview question by following the guidelines provided on QUT Blackboard as framework of the research. Subsequently, record and conduct the interview with qualified respondent. Then transcribed the interview conservation and uploaded to the online survey system. Lastly, download three other transcripts from class database of interview transcript.

This document/report throws light on the business environment of Marks and Spencers and the analysis of strategic position, strategic direction, success criteria and backed up by future recommendations for the company based on all the mentioned aspects. The frameworks used to analyse the company are:

Marks and Spencer is one of Britain's most well-known, beloved stores. Within its walls, you can get everything from clothes to quintessentially British food. It is a one-stop shop for many Britons who adore it. Because of its popularity and singular British-ness, the company thought to expand into Western Europe. After all, there were many communities of British expatriates all over the continent who would probably appreciate being able to get a little taste of home in their new locations. You can't buy meat pies and English tea just anywhere, after all.

To study the marketing strategies of Spencer which influence the customers to shop at Spencer

Marks and Spencer is an international multi-channel retailer that has been running for 129 years. It now operates in “over 50 territories worldwide” and employs “almost 82,000 people”, (Marks and Spencer plc, 2013). It’s dependence on its origin country; the UK is progressively being reduced due to its international focus. M&S’ UK turnover consists of 54% food and 46% general merchandise, including home ware, clothing, lingerie etc. It is currently growing its e-commerce and has expanded to the finance business with its M&S Bank branch.

This study proposes to use a structured self administered survey questionnaire to collect the primary data from the study respondents. A Questionnaire is quantitative tool for data collection. The rationale for using questionnaire is that it is cheaper, flexible and allows for replication of the research procedure thus enhancing validity of research findings. Being a study leaning on positivist paradigm Quantitative methods of data collection will be predominant, however qualitative methods can be used within this paradigm Mertens, (2005)

This study employed the survey research method, and used the technique of interviews to complement the questionnaires and review of documentary sources. The questionnaire was structured to a five point Likert scale, where strongly agree was assigned 1 point, agree was assigned 2 points, neutral was assigned 3 points, disagree 4 points and strongly disagree 5 points. Descriptive study design was adopted in conducting this research study. Descriptive research is the process of collecting data so as to test hypotheses or in order to answer questions regarding the current status of the variables or subjects in the study which is very useful as the respondents were given enough time to respond to the questionnaires without any interference whatsoever or manipulation (Williams, 2007; Ary et al., 2009). The descriptive study included survey and fact finding enquiries. This is the most preferred research technique as it provides a more generalized outcome of the study population. Thus this design was considered most useful for generalizing the research findings (Sindhu, 2012).

This research was carried out through a questionnaire containing 11 questions related to all the sub-topics mentioned above. The sample was 30 students, males and females from different countries.

We conducted this research with the help of Questionnaire and from the initial stages, to the final designing of questionnaire; we conducted our research through Exploratory research as well as Descriptive research