Improving Customer Loyalty And Brand Image Essay

NHS quality improvement programs main purpose is to collect and review data entered in order to recognize the opportunities to improve business operations in healthcare. To bring changes in quality, it is necessary to respond to patient’s ideas and implement them for the better results. The key issues that are to be considered for quality-improvement NHS program, as it moves forward are the needs for the patients, necessity of the funds for quality improvements, needs of the service providers and expectations of the community. Outcomes for people and also change expertise. And to improve business operations in healthcare and also recognize opportunities.

At Fort Madison Community Hospital they are focus at continuing improving quality service and managing care within the facility. To do this they have to measure accurately by different methods of quality improvement strategies. The managers also have to look at information technology applications and use benchmarking, milestones to help manage quality improvement to have a more effective facility.

This quality improvement discussion will review the purpose of quality management in health care industry and why it is needed. Included in this QI report will be an explanation of the

Various methodologies exist for the integration of quality improvement strategies into performance improvement measures. With concepts of total quality management (TQM) and quality improvement (QI) being introduced to health care organizations; administrators have had to decide which methodology is right for the organization. There are numerous methodologies: Six Sigma, Lean, and Customer Inspired Quality. Each has its own pros and cons. A key component of quality improvement is the technology that gathers and compares the data that the quality improvement measure

One way that an organization can use benchmarks and performance measures to monitor success of quality improvement initiatives is by measuring overall organizational quality improvement and benchmark amount of waste. By measuring overall quality improvement and setting quality improvement benchmarks, the team can verify if the undertaken quality improvement initiative had a positive impact on overall quality improvement for the betterment of patients. Conversely, quality improvement performance measures can also indicate if some areas of the QI plan need improvement or have been unsuccessful. By analyzing quality improvement performance measures and benchmarks, the QI initiative will provide better indication as to if the bottom line of improving patient outcomes is attainable and or achieved. Or if the quality improvement initiative has had a negative impact on patient outcomes and what QI processes need to be addresses. Benchmarking can help the QI team get a better understanding as to how well the QI initiative goals have done compared to previous processes. If the QI team sets a benchmark to improve the number of patients seen on a day to day basis by adopting a new QI process and does not succeed. The team can then use the QI initiative benchmark and quality improvement performance measures to analyze gathered data and fix the issue or change the quality improvement plan

Quality Improvement can be defined as the combined effort of health care professionals including, doctors, nurses, healthcare managers who ensure better patients outcome such as quality care, safety, better system performance and better professional development. Healthcare system always goes through changes, whether its implementation of new systems or diagnosis of new disease. Therefore, health organizations are always in need of some improvement and advancement. In order to achieve improvement, systems have to go through a series of change; however, not all changes can be called an improvement. To ensure the improvement in these systems, some powerful strategies are planned, designed and implemented. These formal strategies analyze the systemic efforts and measure performance in order to improve the entire system and is called quality improvement or QI program.

In any continuous quality improvement effort, measurement is the key element (Sollecito, & Johnson, 2013). “Measurement and statistical analysis are used to assess the impact of an improvement effort” (Sollecito & Johnson, 2013). To Measure the impact of the program, the hospital utilized a departmental quality improvement assessment with a scoring matrix for self-assessment (McLaughlin, et. al., 2012). The scoring matrix consisted of five category ratings which each department head had to complete. Univer4sal Charting and Resource Utilization were also used for measurement (McLaughlin, et. al., 2012).

The purpose of this paper is to propose on outline for evaluating the quality improvement initiative and financial implications, along with giving a description of specific metrics. A recommendation will be discussed as to how the organization can represent the data related to the quality improvement issue for ongoing monitoring. Also, there will be an explanation of how the organization can create an integrated view of performance that links finance and quality.

Healthcare organizations have a responsibility to its consumers and various stakeholders to ensure only the highest quality care is delivered. Quality measures such as performance measurement and quality improvement processes play a critical role in helping organizations achieve quality outcomes. This paper will contrast performance measurement and quality improvement processes. In addition, this paper will discuss a healthcare organization, Gulf Coast Medical Center, its mission and QI goals, and the role of the consumer and stakeholders in the QI process.

According to Err is Human: Building a Safer Health Care System, thousands of Americans die annually due to medical errors and hundreds of thousands are victims of a non-fatal medical errors or injuries (Kongstvedt, 2013). With that being said, health care is composed of three main components: quality, access, and cost (Tabish, 2009). High quality care could prevent many of these fatalities or never events that occur within the health care organization. Historically speaking, many health care changes and improvements in quality of care have occurred due to quality management and quality assurance. To fully understand how quality is achieved and maintained, it is important to dissect these two programs or processes. This paper will analyze the key components of a quality management program as well as discuss characteristics that distinguish a quality management program from traditional quality assurance.

Quality management is a systematic and continuous process that organizations use to deliver products and services that meet or exceed customer expectations. Quality management in healthcare has evolved over the years to address increased demands from consumers related to the quality of care and services, as well as to address problems in patients’ outcomes. The medical field tends to use quality management to focus on patient and staff safety, reducing medical errors, and avoiding or decreasing morbidity and mortality rates. In order to improve the quality of a facility requires the entire facility to

Healthcare facilities have a legal and moral obligation to provide the high quality patient care, (Huber, 2014). The Quality Management team’s goal will be to continually strive to improve the care their organization delivers. In order for this to be achieved their must goals and objectives to work towards. The success of these goals and objectives are dependent upon The Quality Management Structure of the organization. With proper implementation and management of the quality care initiative, the organization should an improvement in patient safety and clinical outcomes.

Health care is rapidly changing, especially in the uncertain economic times. With that being said, companies should continually look to their processes and procedures and update as needed to ensure they are of the best practice, and to keep the competitive advantage (Yarmohammadian, Ebrahimipour, & Doosty, 2014). Due to an emphasis placed on value-based care, there has been a greater focus on quality improvement measures (Margolis, Mackey, Sarwar, & Fintelmann, 2015). Organizations are looking for ways to improve the overall patient outcome while avoiding adding unnecessary costs. However, because there are many different criteria for quality, and it is constantly changing, the quality improvement measures should be continuous (Goetsch

Healthcare providers strive to improve service quality by implementing various quality management programs. Customers tend to seek for higher quality of care when choosing treatments, providers, and health plans. For healthcare organizations that desire to provide high quality care and compete in the global market, choosing a quality management program to implement is critical for performance and efficiency. Many studies have been conducted to analyze the effectiveness of such programs. Lean, Six Sigma and Total Quality Management (TQM) are three programs that will reviewed by three different case studies in efforts to understand them and to compare and contrast their capabilities.

The term “Brand Loyalty” also called as “Customer Loyalty” has been in the business industry since a very long time as a model to be used in conducting business. But it wasn’t until the mid to late 1900’s that the term was actually given its due importance by making it a vital part of advertising and marketing. The concept of marketing evolved substantially from being focused on sales of a product to having Customer satisfaction to be its focal point. Studies further revealed that there was a positive correlation between customer satisfaction and Brand Loyalty.