Improving Customer Loyalty And Satisfaction With Salesforce Crm Integration Of Ecommerce Activities

1412 WordsAug 2, 20166 Pages
Improving Customer Loyalty and Satisfaction with Salesforce CRM Integration of eCommerce Activities Improving Customer Loyalty and Satisfaction with Salesforce CRM Integration of eCommerce Activities Salesforce ranks as one of the top CRM systems in the world because it provides intuitive tools for managing customers, leads, accounts, salespeople and business-generating pipelines, but like any system, companies only get effective results from manipulating huge volumes of data. These data include inbound-marketing behavior, browsing habits, customer segmentation profiles and external information when available. Entering all data manually becomes increasingly problematic as B2B databases grow larger and more complex. Sales reps, often unfamiliar with data entry, make lots of mistakes and typos, and many salespeople simply enter part of the required information. Sloppy habits when it comes to data preservation are common among outside sales staff, third-party business associates and even harried customer service staff. That 's why automating data capture and dissemination through full integration of Salesforce software (or other CRM systems) is so important. Everything that customers do on all digital pages, websites and connected third-party resources can generate automatic data that can be used to segment customers more accurately, provide better customer service, increase inbound marketing leads and foster higher conversion rates. Keeping customers happy and fostering

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