Impulse Purchasing And The Factors That Affect It

Cultural diversity is a concept that is crucial to the basis in the understanding of consumer behaviour. It includes abstract ideas, such as individual values or ethics, and the material objects or services. As a perspective, various cultures belong to the sharing of meanings, rituals, and with the norms or traditions that are amongst society.

Basic needs often influence my purchasing decisions. If we are running low on food, toilet paper, and other necessities, I put a higher emphasis on purchasing those items. I also think my peers and social media influence my purchasing decisions. I often see a product or piece of clothing online, such as on Facebook or Instagram and begin to want that item. Also, if my friends and I make plans for dinner or social events we like to get an outfit for that event, which is unnecessary as

Many people claim that consumer purchases stand necessary! Like food, money, and means of transportation, but in modern day, consumers purchase products more for their looks and values, but less for their technicalities. All goods can hold a political statement. If one thinks poorly of a product that the bulk of society highly values, then they risk the chance of being frowned upon . Also, purchasing can increase one’s self-image but that feeling proves only temporary.

Another commonality amongst our findings was that we found most people question their purchases after they’ve been bought. Regardless of the item, whether it is a fishing rod or makeup, almost all of our interviewees all mentioned having a feeling of guilt for purchasing an impulse buy that was stimulated from a selfie used in marketing.

To begin with, companies misuse the standards of today to cause consumers to become impulse buyers. In a way, these companies are controlling how we act and saying how we should act. According to Alain Sampson in Seven Reasons Why Were Irrational Shoppers, “One study found that impulsive buyers tend to react more to external triggers—including advertisements, visual product

This truly was an eye opener because I personally had to fight the urge to not impulse buy within the first 30 seconds of the store visit. As I previously stated an average store visit is about 4 minutes. I could only imagine how much extra revenue stores have gained due to these methods. This is why we need to create lists in order to avoid unnecessary spending when going shopping. With todays store visit, I not only got a closer in depth view about impulse buying but I also impulse bought myself. I came in doing research and ended up leaving with a grande vanilla bean Frappuccino. I know this goes against my studies but I couldn’t help

Many Americans are influenced by the trends in advertisements and a big part of the problem is impulsivity, because the experience is a satisfying feeling when people shop. Americans, who are unmindful that low prices result from underlying costs, spend excessively caused by desires. While people buy, natural resources are abstracted from the environment at an unstoppable rate causing damages to the community and the species living in it. Unsustainable productions are practiced by businesses, and through their influence parts of society neglects a developing environmental crisis because of overconsumption.

According to the article, “The Irrational Consumer: Why Economics Is Dead Wrong About How We Make Choices,”

After I noticed that this wasn’t just a theory, I started to become more aware of it. Every time I felt the need to click “Add to cart” on “Forever 21”, I stopped and asked myself I truly needed that new dress or was it because I simply had matching nude heels. In addition to this I started thinking about whether I was buying something to conform to new trends, for status value or did I truly need the product. I was faced with this dilemma when I was at the adidas store in the process of buying the new “Superstars”, plain white, expensive shoes that everyone on campus was wearing. I gave in and spent that extra amount of money for no reason, I already

I have always been fascinated by the inner workings of the mind. Why we act the way we do in certain situations and why we act irrationally. Predictably Irrational by Dan Ariely attempts to explore and answer these questions. He covers irrationality from a variety of topics such as human relationships and market dynamics, but the implications are valid in any field that requires decision-making. Two topics that Ariely covers in the book are: the “zero price effect” and the “endowment effect.” With each of these topics, Ariely challenges the reader to rethink their current decision making process and to step outside the irrational mind of the consumer. Dan Ariely states:

The economical drive theories this research project will investigate are that of Kotler, Bowen and Makens (2006) and the consumer decision process. Looking in detail the 5 different steps required in order to analyse a consumers spending behaviour and what influences them. The other part of this project is to look into the social influences and the theory provided by Schiffman and Kanuk (2007), which investigates different factors which influence a variety of decision processes.

Now, it is also important to establish what is meant by the thesis, the sale of energy drinks should be regulated. Specifically, one must consider what is regulation over the “sale of” energy drinks. It is the position of this paper that the “sale of drinks” includes the obvious over the counter exchange of canned drink for currency, but that the sale of energy drinks is also larger. Is it not true that one’s purchasing decisions are motivated not only by in-the-moment desires, but also by more subtle factors such as subconscious biases and the presence or absence of certain pertinent pieces of information? The sale of an energy drink is part of an ecosystem of factors, some of which far precede the actual moment of purchase and some of which might alter the purchase decision if they had been present. For instance, frequent television marketing will have an undeniable affect on the subconscious to the point that one’s decision, while it may seem autonomous, is informed by the death-defying stunts or claims of near-invincibility one sees in many energy drink advertisements. And what’s more, the purchase decision is affected by store display—as in the actual shelving and also the cans that the drinks are sold in. Might one’s decision to buy an energy

Shopping is a popular pastime for Americans; it is a way to relieve stress, bond with friends, and keep up with new trends. Shopping can be a method of therapy for those who need to lift their spirits; however, with low self-control it can become an impulse shopping addiction Impulse shopping is the act of purchasing goods without prior planning as a result of sudden desire. It can be an addiction because hedonic products bought impulsively induce an exciting rush, which turns into a cycle to recreate the pleasure. Of course, not all people become impulse shoppers, there are different types of shoppers, with varying emotions, psychological conditions and genders. What all shoppers have in common is that they are all targeted by consumer culture, businesses want them to buy their products and they know how to do it. Businesses constantly expose people to advertising in every form such as TV, Internet, magazines, and in public communities. Marketing strategies are developed, achieved through studies on shoppers, to entice customers to impulse shop. New technology such as TV and Internet shopping makes impulse shopping accessible right at our fingertips. It 's easy to impulse shop due to the constant reminder of shopping and how it can improve our mood. Customers that are emotional stressed are likely to impulse shop due to lack of self-restraint. Businesses know that people want instant gratification and take advantage of customer 's emotional state. Ultimately, because

Everyday, every minute, and every second consumers are making decisions on whether or not they should purchase a given product. The product could be as small as a candy bar to as big as a car. The processes that flow inside the mind of a consumer when making a decision is both psychologically and economically based. So, understanding the process is central to making rationally based decisions. However, this decision is not only important to the consumer purchasing the product, it’s also of important significance to the marketers and policy makers. Reasons why making decisions can be so difficult is that the consumer is dealt with many alternatives, and with the rapid pace in technology this is making it more difficult.

Shopping and buying have become an addiction, to consume increasingly of what is not needed. Consumers are compelled to shop and purchase items that are, for a brief time, marketed at a discounted rate.