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In 2016 Forty Percent Of The World'S Population Had Access

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In 2016 forty percent of the world 's population had access to the internet. In comparison to twenty years ago when the world was vast and stranger filled, our lives today are filled with a host of resources. Knowledge was inaccessible to most and the act of seeking it was over complicated for many. This changed when two groups of individuals, one in the late 1990’s and the other in the early 2000’s decided to share their ideas, changing the digital world as we know it. These creative minds birthed the tech giants Google and Facebook Inc.; each respectively excellent companies who by some lengths are highly depended on by the masses. Alphabet Inc. (the parent company of Google) and Facebook are great employers for young professionals, …show more content…

The difference in brand for example can be seen in their logos; where Facebook 's logo is the iconic and simple “f“, Google’s is constantly different. Facebook’s consistency in its logo hints at the company’s professionalism whereas Google’s alternating logos give a prime example of a more easygoing culture. When comparing the success of each companies respective brand, Facebook outperforms Google because if reliability is preached, it should also be followed. In consideration of the predominant age groups that uses Facebook actively are 35 to 53 years of age, the tools on the website are obvious and simplistic in nature. Where Facebook is known for its friendliness, Google is known for its usefulness and accessibility because of its fast speed and reliability. Both of the companies ' websites are entirely user friendly so that every user, no matter their experience with technology, can connect with people online or have access to information. Each respective company has good public standing in society due to charity. However, current events concerning privacy have negatively impacted the company 's’ images. Furthermore, Facebook and Google give back to society which benefits their public image. Facebook is a social network company whose charity and culture has allowed for its positive image. The company image is agreeable

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