In My Visual Rhetorical Analysis

“An awful lot of people come to college with this strange idea that there's no longer segregation in America's schools, that our schools are basically equal; neither of these things is true.”- Jonathan Kozol. The author of the script “Eye of the Beholder”, Rod Serling, puts his point out there about how segregation is going on all around us and it will never stop. The audience he is trying to portray his message to is everyone. He wants to make them aware of the segregation that is still going on today. Through the use of diction and experience, the author uses pathos, logos, and ethos to show that segregation still goes on today and that beauty is in the eye of the beholder.

Approximately twenty percent of adults in the United States smoke cigarettes, it is this habit which is the number one cause of death that is easily preventable. Anti-smoking advertisements are seen throughout our society, usually showing the harmful effects of tobacco through graphic pictures or other shocking images. The advertisement I chose is a black and white image, showing a young man smoking a cigarette, with the smoke from it forming a gun pointed at his head. Off to the side appear the words, “Kill a cigarette, save a life. Yours.” The advertisement makes use of the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a strong sense of danger and bring awareness to the deadliness of smoking.

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

This photograph, taken in 1967 in the heart of the Vietnam War Protests, depicts different ideologies about how problems can be solved. In the picture, which narrowly missed winning the Pulitzer Prize, a teen is seen poking carnations into the barrels of guns held by members of the US National Guard. This moment, captured by photographer Bernie Boston symbolizes the flower power movement. Flower power is a phrase that referred to the hippie notion of “make love not war”, and the idea that love and nonviolence, such as the growing of flowers, was a better way to heal the world than continued focus on capitalism and wars. The photograph can be analyzed through the elements of image as defined by ‘The Little Brown Handbook’ on page 86. There

There is many types of visual rhetoric. Commonly we see the government use visual rhetoric. Of the examples that were demonstrated in class I think of the people jumping from the World Trade Center on 9-11-2001. Of several reasons why the government probably did not want us to see this was simply based on the respect of the individuals that lost their life. In addition this would make Al-Qaida and other terror organizations want to make more attacks on the United States soil. Do I think this is a violation of my first amendment rights? Not really. With advancements of television broadcast and the internet this type of video can reach the entire world instantly.

Visual Rhetorical Theory allows for readers to view a text in a specific light. Symbols, images, colors, fonts, etc. all can play into the overall meaning of a text. Visual Rhetorical Rhetoric as theory allows the reader to analyze visual artifacts to produce a certain meaning that can be different to each individual. The theory can draw to attention otherization of people groups, how consumer culture in America can change poverty around the world, how southern culture can produce obesity and set bad morals for children, and create a call-to- action for the people. All of these examples listed are from a campaign commercial from Compassion International that was produced in 2008. Compassion is an organization that mainly revolves around showing

Advertisements are all over the place. Whether they are on the Internet, billboards, or in a magazine, there is no way of escaping them. They all have their target audience who the specifically created the ad for. In this ad, it targets mainly non-smokers and even smokers. The advertisement we are looking at is a woman’s mouth. Her mouth is slightly open and the inside is swallowed by a black hole. Her bright red lipstick grabs your attention. What disgusts you is her teeth. Her teeth have been replaced with vulgar. Cigarette buds. The advertisement utilizes the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a vividsense of disgust and promote awareness.

Visual rhetoric is the persuasion through images that appeal to the audience's pathos, logos, and ethos. The magnitude of seriousness about a problem could be depicted through images, such as a polar bear suffering due to global warming affecting their environment. Through these type of images, the reader emotion is stirred and they will understand that action need to be taken to save these polar bears. On the other hand, often times the argument (logos) that is shown may not be as persuasive to some people who can't be persuaded through their emotions (pathos). Therefore rendering the argument and image ineffective, in which case the artist will have to try a different perspective that strike the viewer's value so that they may understand

Ads engulf the human population everyday. They appear on television screens, at stores, on public transportation and on webpages. These ads may be annoying, but some are produced to persuade the audience to help make lives better for other people. One such example is an ad made by the American Disability Association, which tried to convince people to help out those with disabilities. The ad uses color, analogy and location to catch people’s attentions and help them understand to a small degree the struggles of people who have disabilities.

The movie “Into The Wild” is a true story depicts the desperation of a young Emory graduate, Christopher Johnson McCandless, to flee from the invisible binding of societal pressure and family problems; and worked his way through the unusual journey to Alaskan. The story began with his college graduation and inner frustration to his broken family, then proceeds through a series of events full with mix feelings of joy, loneliness, and lost; in the end he died of starvation in the derelict bus with sorrow and hopeless in Alaskan wilderness in September 1992. This movie is not plainly about the boldness of a young adventurer or his intended

When analyzing images for visual rhetoric, it is an important step to note first impressions that one gets from an image. Understanding the context of this image is crucial to analyzing which types of stakeholders would utilize these visually rhetorical strategies. Examples that come to mind include: ecosystem preservations organizations, entertainment companies that use animals and carry a message of conservation (e.g. SeaWorld). A more cynical mind might consider an oil company to use these visual strategies in order to convince the masses that their drilling for oil actually is environmentally conscious, regardless of how accurate that claim may be. Taking into consideration the calming green and blue hues as well as the inspiring “mission

Since the beginning of the semester, we have been reading different articles about what visual rhetoric. In order to understand what visual rhetoric is, I must first look at the two words, visual and rhetoric, apart. After getting an understanding of what visual and rhetoric means I can then combine the two definitions to form a closely resemble definition for the word as a pair. To define the word visual is not difficult. A visual is an image that an audience can view and get a meaning from.

Not giving up, helping other people before himself and having a strong faith in god, Tebow shows that faith can be a motivational presence that can help achieve a dream that used to be a distant reality in the book Through My Eyes. The authors purpose is to inform the readers about Tebow’s life and how his unyielding commitment to faith helped him achieve his lifelong dream of playing professional football. Tebow effectively illustrates ethos and logos by using his first hand experiences and his inspirational tone helps pull the reader in. Tebow starts the novel with a background of his life to establish credibility. Tebow praises that faith helped him accomplish his goals and aims to prove that in the novel.

Smoking continues to be an increasing problem in both the United States and around the world. Advertisements of many types continue to aid in lowering the use of cigarettes by teenagers. In this advertisement, published by the Food and Drug Administration (FDA), many rhetorical devices are used to help appeal to the audience’s senses, understanding, and perception on smoking cigarettes. Using a young woman in the advertisement shifts the focus towards teenagers that smoke cigarettes, have thought about smoking, or have been around others that do smoke. With the incorporation of the FDA’s “The Real Cost” campaign logo, facts about the outcome of smoking, and the photograph of the young girl's face, this advertisement serves the purpose of grabbing the attention of teenagers that use cigarettes and warns them of the negative outcomes of smoking by using certain appeals: ethos, pathos, and logos.

Throughout history, adventurous people have defied others people’s thoughts, leading them to discover new things, new places, inventing things for a better future. Thanks to them the world has become a better place for everyone. Of course they could have conformed to the knowledge given at their time, but instead they followed their passions, what make them happy and what make them different than everyone else in their generation. Nowadays is not different in the sense that there are still many things to discover and experience, the world is full of interesting stuff, the universe full of unknowns and mysteries awaiting to be discovered for us to. Moreover, Mrs. Elizabeth Kirk and Mr. Jean Kiekel in their article Visual Rhetoric: Constructing