In-N-Out Burgers

For me, the most important thing a company should focus on their website is the “you attitude”. If it is done correctly and clear, the customers will continue to be attracted to visiting the website and using that company. If it is flat out incorrect and not use effectively, the website and company will suffer. If the audience does not feel like their needs are being aided or feel like they are not important to the company, they will simply stop visiting the website and company. The company I decided to analyze for my assignment is Whataburger. The website’s “you view” is a very customer friendly and inviting. The reasons that make me believe that is that the website uses keywords like “you” and other positive words that lets the reader know

Their mission statement is simple, “Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment.” They still use this philosophy in every running In-N-Out Burger open today. If you go to any In-N-Out location at any time they are open, you are almost sure to encounter a massive line all the way to the entrance. Of course, In-N-Out is a family owned business and keeps very tight control of how many locations are built in an area so as not to oversaturate the market and keep their locations busy. Regardless of this, the line always moves quickly and my order is delightfully always correct, and no matter how busy they get the staff remains friendly. This may be partially due to the fact that In-N-Out employees are among the highest paid fast food workers in the industry. I would be lying if I told you that I did not take this into consideration when deciding who to give my business to. The old timey feel of the shop and the uniforms they wear harkens back to a not so long ago time when food and American life was simpler. Local car clubs still frequently have their monthly meetings at In-N-Out parking lots and they feed off of the nostalgic value of each others’

In the history of fast food chains, In-N-Out began as a small joint and quickly developed through the years into a global phenomenon, attracting people ranging from celebrities to tourists from around the world, making itself distinct from the other average burger joints. According to the In-N-Out website, Harry and Esther Snyder first opened its doors in 1948 and “served the freshest burgers, coolest shakes and the hottest fries in a friendly, sparkling-clean atmosphere and has kept the menu the same till present year 2017”(In-N-Out). Keeping a relatively simple menu has allowed this burger joint to attract more customers by focusing solely on perfecting their food. The current stores, having followed Harry Snyder’s philosophy, “keep it real simple, do one thing and do it the best you can” has

Once Job Analysis is complete, the next step is to define the responsibilities of the candidate to meet the needs of the position. Job description is basically a list of the tasks required of the employee holding the particular position defined in the job analysis. A Complete job description will include level of responsibility and the expected outcome. Once these attributes are defined and documented, finding the ideal candidate will become easier and more precise.

In 1986 when the two oldest sons of Jerry and Janie Murrell decided not to attend college, they made a decision that ultimately changed their family’s lives forever. As supportive parents, the Murrell’s used the money intended for their tuition to open a hamburger take-out shop in Arlington, Virginia to keep the boys close to home and employed (Boone and Kurtz, 2012, p. 78). The restaurant was named Five Guys and a Burger, after their family of five sons. With hard work and dedication, Five Guys has flourished to over six hundred franchises in America and Canada, and has persistently multiplied despite the recent

Going back centuries, producers have been advertising to make a profit from their products. More recently, billboards have been one of the key forms of advertisement and can be spotted all along the side of the major roadways. They can reach a large amount of people and they are intended to do so in a quick manner- while the viewer is glancing outside his or her window. Buc-ee’s, Geico, and Chick-Fil-A, three extremely unique companies, make for the perfect billboards to analyze; when observing, how they grab the viewer’s attention, who the billboards are intending to reach, and the information that each provides, one can reach a conclusion upon the efficiency of billboards.

Since 1950, Whataburger has proudly served a bigger, better burger. Over six decades ago, an adventurous and determined entrepreneur named Harmon Dobson had a bold idea: to serve a burger so big that it took two hands to hold, and so good that after a single bite customer couldn't help but exclaim. A burger restaurant should be clean and have a fresh food. First, people try many restaurants, but sometimes if they like something, they will keep going to same restaurant even if wasn’t that good, but they used to like it form the begging.

The industry concentration is low. The top four players in the Fast Food Restaurants industry are expected to account for 31.6% of available market share, giving this industry a low level of concentration. Given the diversity of food styles and operations, nearly 48.0% of establishments are small-business operators that have nine or fewer employees. An additional 55.0% of establishments have between 10 and 99 employees. Over time, the industry's concentration has decreased. As many of the older stalwarts lose ground to up-and-coming concepts, such as smaller chains like Chick-fil-A, as well as fast-casual concepts such as Shake Shack, are gaining ground, as sales have faltered for larger competitors. Over the past five years, there has been

In-N-Out’s business model is considered to be counter intuitive as it is opposite to the commonly found business model in the fast-food industry. Firstly, all the stores are privately owned by the promoter family only unlike other chains which use franchise based model to expand their business. Such conservative and slow expansion policy as adopted by In-N-Out is quite unique in its industry which usually focuses on rapidly expanding all across the country and abroad. This is why in spite of being in business since 1948; the numbers of stores of In-N-Out are far lesser than its peers like Burger King. McDonalds,

(1) Wendy’s was able to achieve its initial success and grow so rapidly at a time when the quick service hamburger business appeared to be saturated because Wendy’s chose a strategic plan of targeting a different segment of the hamburger market, young adults and adults. Dave Thomas’s idea of an “old fashioned” hamburger allowed Wendy’s to differentiate from the competitors. The hamburger itself is made from fresh beef that is cooked to order and served directly from the grill to the customer. It is done this way to allow the customer to see what they are ordering. Allowing customers the opportunity to see the cooking process gains a certain level of comfort between the customer and the restaurant. “Old fashioned” hamburgers are square in

Taco Bell's Success Did Taco Bell’s success result from a top down or bottom-up approach to change? What situations drove this change, and what leadership approach did John Martin use? What was the old (previous) leadership style and what was its limitation? • Taco Bell’s success resulted from a top down approach to change. Along with the new organizational structure came the job position of Market Manager.

McDonald’s began as a barbeque, and the brothers strictly offered burgers, fries, and pop. Ray Kroc heard about McDonald’s one day and went to visit the restaurant. Kroc was surprised by their efficiency and the quality of the food. Kroc liked the fact that the brothers could focus on the quality of food, due to the limited menu items. Subsequently Kroc realized their success could amount to much more and shared his vision. Kroc told the McDonald brothers that McDonald’s could be a national business serving people across the country. (At this point, Kroc did not even think about being international). Dick and Mac were thrilled with what they heard, so in 1955 Kroc founded the McDonald’s Corporation and opened the first McDonald’s in Des Plaines, Illinois. By 1960 Kroc had bought exclusive rights to McDonald’s. In 1961, Kroc developed Hamburger University where new employees were trained on how to run a successful McDonald's. Kroc wanted to develop the most efficient methods to store, cook, and sell food, so he had a laboratory built at Hamburger University where students' test different ways to make McDonald's more productive. Hamburger University is still in use today in the search for ways to better McDonald’s. McDonald’s had their first sit-down restaurant in 1962, and then in 1975, McDonald’s had opened their first drive-thru restaurant in Arizona. The first drive-thru restaurant was

The purpose of analyzing the success story of Five Guys burger is to examine the milestones covered by Five Guys to establish the successful business in private enterprise system. The perfect business plan that Five Guys has includes drivers of change on the system, the ethical and social responsibilities that Five Guys developed towards its employees. Furthermore, a unique strategy of marketing “word of mouth” which helped Five Guys in establishing more than 1000 outlets across the nation instead of spending millions of dollar in advertisement. Overall, this case study helps how an entrepreneur

The market environment consists of both the macro environment and the micro environment. On macro environment the firm need to follow it and they can’t to control it. It consist variety of external factors that is economic, social, political, legal and technological. In the macro environment the firm should analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology's impact on its society and the business processes within the society. The microenvironment refers to the internal environment of the company such as consumer/customer, Supplier, competitors, the media (public) and in

McDonald’s development from its first drive-in restaurant in San Bernardino, California, to the famous fast