In Search of Excellence: Critique

1286 WordsMay 16, 20056 Pages
Peter's & Waterman write of marketing but never refer to the marketing concept. However, is the philosophy of the marketing concept crucial to the theme of the book? Or, is the marketing concept compromised by the authors' interest in a product orientation. The marketing concept's ultimate goal in essence is to satisfy an organisation's clientele, while at the same time enabling the company to survive and prosper. It stresses consumer-orientation in all facets of a company's operation. It also emphasises adoption of a cross-functional perspective so that everyone within the organisation can have some impact on the organisation's success in both the profitability and at the consumer level. (Zikmund / D'Amico 2002) Peters and…show more content…
They mourn the loss of pride in an organizations work. (Peters & Waterman 1982) Peters and Waterman cite the example of the Honda employee who, on his way home from work, straightens the wiper blades of all the Hondas he passes. By instilling simple values in employees, such as pride in work done, organizations can strive for excellence. (Peters & Waterman 1982) Peters and Waterman hold the belief that people are the key to success, rather than money or machines. If people feel they are doing well, they will generally be more motivated in their job. Peters and Waterman quote the adage "Nothing succeeds like success". (Peters & Waterman 1982) Peters & Waterman identify that human beings have certain basic needs within an organisation; (1) People's need for meaning; (2) people's need for a modicum of control; (3) people's need for positive reinforcement; and (4) the degree to which actions and behaviours shape attitudes and beliefs. (Peters & Waterman 1982) These needs are exemplified by Peters & Waterman's example of the Tupperware organisation's Monday night meeting where sales people appear on stage to rousing and encouraging applause by their peers, where they accept pins and prizes for their sales efforts. Or the IBM executives running into a football stadium where their names are flashed up on the scoreboard while friends and staff members cheer them on. (Peters &

More about In Search of Excellence: Critique

Open Document