In The Digital World, The Concept Of Direct Marketing (Especially

Direct to consumer is a form of advertising that markets directly to consumers bypassing the distributor. In the mid 1980’s pharmaceutical

The direct mail messages should sent to consumers more accurately referring to the consumer database. Moreover, its content needs to be more specific and consistent with current promotions in other channels.

Interest: I think direct mail is the best media to get people’s attention. Through direct mail I can easily send pictures of new and designer products and special offers to make interesting for people to buy.

For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.

Attorneys find, when working with a direct mail marketing campaign, that results can easily be tracked. This allows the attorney to determine where changes need to be made in their

Direct Marketing is a legislation which may affect marketing within the converging environment. The majority of direct marketing activities are regulated by federal or state laws. Before a business conducts direct marketing, checks should be conducted to make sure they comply with the Privacy Legislation and Spam Regulations

The competition in your industry is fierce and you need to continually find innovative new ways for presenting promotional messages to your target market audience. Your marketing practices need to serve a dual purpose of capturing the attention of that audience while also giving you a competitive advantage that makes you stand out in the crowd in the process. One way to accomplish this goal is by combining powerful marketing words with a direct mail campaign.

Whenever you talk about direct response advertising, there is a good deal of competition. Many companies employ direct response copywriting so you need to make sure that you've diverse ways for your advertising to stand up. When you are performing direct response copywriting, it is best to be certain that you might be writing to your prospects as you'd write to a friend. This is going to be slightly formal but informal inside the sense that you might be writing to the individual in a conversational tone. You don't have to stick to a specific length of space within your writing but rather write until what you need to say has been said.

“Marketing communication is an ever changing field. New theories, new techniques, cultural changes and technological advances all combine to create a dynamic environment within which marketers try to ensure that their messages get through to their target audiences” (Blythe, 2006, p.2). Fill (2005) argues that marketing communications is the way in which organisations reach their target audiences or it is an “audience-centred activity” (Fill, 2005, p.9).

Over the last several years the process of reaching out to customers has been continually changing. Part of reason for this is because more people are turning to the Internet as a way to be able to promote their products and communicate to a larger audience. A good example of this can be seen with the election of Barack Obama in 2008, with him using this medium as a way to gain support and funding for his campaign. This allowed him to utilize this new technology to effectively connect with and inform voters about key issues. Over the course of time this helped his campaign to gain momentum. Once this occurred is when he was able to stand out against his rivals through effectively utilizing these tools. (Miller, 2008)

Reaching potential and existing customers can be done through various methods including – Social Media, Text Message, Phone, Email, Marketing and Advertising.

It cannot be denied that the objective of advertising to specific target audience group has significant benefits for increasing market share and sales in organisation’s category (NIVEA MEN). Organisations are shifting to a new approach to communication, which supported the organisations engage in potential market (Madhavaram, S., 2005).

In America, it is very common to see direct marketing used. Coupons are a major part of our shopping experience. Telemarketing has a more negative reputation, but it is still used. Info commercials are on almost every other television channel. As Americans, we are used to the “in your face” marketing techniques and it works well for companies, which is why they are continually used here. On the opposite side of the marketing spectrum is indirect marketing and it is quite the opposite of direct marketing. Indirect marketing is very subtle and works to engage the consumer by building a connection. A clearer definition is, “Indirect marketing refers to marketing strategies that offer potential customers benefits outside of the product or service your company is offering, such as entertainment or expertise in your field” (Bransom). Instead of the bold techniques such as infomercials, indirect marketing utilizes techniques such as blogging or social media. A very relevant example of this today is use of hashtags on social media. By connecting so many topics, it is easy to advertise a particular brand or item. Unlike direct marketing, indirect marketing is not easy to measure and can often take a longer time to produce results (Bransom). Both styles have their advantages and disadvantages and a global company must evaluate these based on the country they are attempting to reach. One style

World Federation of Direct Selling Association (WFDSA) has defined direct selling as “on non-fixed retailing places and through the use of face to face way, the product and service are sold directly to the consumers.” Robert, Peterson & Wotruba (1996) also describe direct selling as a face to face selling without fixed retailing sites. This can also be described as a distribution method for consumptive product or service through personnel contact (sales personnel to the consumer) and at different commercial locations. The natures of consumptive and distribution way are emphasized from direct selling (Rosenbloom 1993).

Different tactics have proven over the years to draw consumers in. These tactics have proven that there is not a bright future for mass marketing. The idea behind successful marketing now, is to not tell someone that a product will make them happy, but it is about showing them how a product will make them happy. An example of how this shift in marketing has occurred is with what Samsung did for its’ customers at random airports. Samsung didn’t put up giant billboards and come up with a catchy song to draw any and every person to their product, they instead targeted those who