In This Paper, We Will Be Looking At The Microsoft And

At the same time, I also realized that the negotiation partners are not always having the conflict interests during the negotiation. In this case, for some of the issues, we actually have the same goals. So baring this in mind, in the future negotiation case, I would first seek the common goals for both of us first to create a win-win situation.

When two people take opposite sides on any particular issue in a dispute, they both often refuse to budge from their divergent viewpoints. Most likely outcome is a stalemate. If a solution is found then both will win. Negotiation interests largely relate to basic human needs. They are powerful influences in our decision making processes. Interests not only include those tangible desires which correspond to the specific problem at hand such as increasing sales or productivity. They also link to our more basic human emotions that are less obvious to the participants (Negotiations).

As discussed in the book, the second technique of negotiation is having parties of disputes focus on interests, not positions. Many people tend not to understand the difference between interest and positions. Interests are what define the problem. They are the subject matter that are motivating people to decided and carry out certain actions. Having individuals recognize their interests rather than dwell on their position allows for a development of a solution. The book touches on how important it is for individuals to understand that interests are constantly changing. Interests can always be negotiated, a position cannot. A position is a stand and can be extremely unmanageable for an opposing party. If a mediator was to allow their case to run off of the positions of the parties the problem would never be resolved. This happens when a party’s stand is non-negotiable. Interests have the power to posses multiple positions and are beneficial when parties can recognize their underlying interests and needs.

In this negotiation, we learned that it is important to research your opponent, to understand their culture, not only of their country or backgrounds, but also their company culture. When we are able to understand our opponent’s way of thinking about business and doing business we can then understand how to approach a negotiation situation with them. In this exercise, we learned that it is difficult for us to adjust when it involves breaking or acting in a way opposite of what we are accustomed to. We also learned that although my classmates live in the same country as we do, their upbringings may have similarities to their origin country and will therefore help them to communicate and adjust to that country’s norms and standards. We were surprised how we were able to stay in character although it was hard and it was surprising how people responded when they were unaware of your intentions and strategies. If we had to do this exercise again, what we can do is do more research on our opponents so that we would have an idea of what to expect in the negotiation table.

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

Nokia has been one of the brands that are in the last 20 years been synonymous with high-quality phones. Till 2007, Nokia had a market share of 80% in the smartphone market, and the main reason for losing ground during the “second coming of the smartphone age” was due to the weak position of Nokia in the “technological system” (or ecosystem).

Explain each stage of the negotiation process and the role that culture plays in each stage. Give example to support your answer

Albeit both Microsoft and Nokia did not unveil the points of interest of the eminence charge understandings, both organizations guaranteed that the sovereignty structure is aggressive and mirrors the expansive volumes that Nokia anticipated that would send (Microsoft, 2011). Starting early 2013, Nokia expected the insignificant programming eminence installment for the remaining time of the consent to Microsoft would surpass the stage bolster installments got from Microsoft (Lunden, 2013).

Microsoft is the most established software giant and Nokia is the company that is the icon for electronic and communication equipments. Microsoft had a partnership with the computer manufacturer IBM that made the software of Microsoft from DOS to modern Windows 8 famous and most used. The same underlying principle of symbiosis has been used inn this alliance. There are many reasons why Microsoft had to enter the cell phone industry. Arch Rival Apple came out with the iPhone and revolutionized the mobile world. Though the gadget was not a direct competitor, Microsoft was out of a huge potential market, namely the mobile segment.

Nokia and Microsoft intend to jointly create market-leading mobile products and services designed to offer consumers, operators and developers unrivalled choice and opportunity. As each company would focus on its core competencies, the partnership would create the opportunity for rapid time to market execution. Additionally, Nokia and Microsoft plan to work together to integrate key assets and create completely new service offerings, while extending established products and services to new markets.

Nokia is a finnish multinational communication and information technology company, founded in 1865. Nokia is headquartered in Espoo, Usimaa in the greater Helsinki metropolitan area. In 2014, Nokia employed 61,656 people across 120 countries, did business in more than 150 countriesand reported annual revenues of around €12.73billion. The company has had various industries in its 151-year history. Originally founded as a pulp mill ,and current focuses on large-scale telecommunication infra structures,and technology development and licensing.Nokia is also a major contrtibuter to the mobile telephony industry,having assisted in the development of the GSM and LTE standards ,and was,for a period ,the largest vendor of mobile phones in the world.Nokia’s dominance also extended into the smart phone industry through its Symbian platform ,but eventually shadowed by competitors.Nokia eventually entered into a pact with Microsoft in 2011 to exclusively use its windows phone platform on future smartphones.Its mobile phone business was eventually bought by Microsoft in an overall deal totaling $7.17billion .Stephen Elop,Nokia’s former CEO,and several other executives joined the new Microsoft Mobiles subsidiary of Microsoft as part of the deal,which was complete on 25 april 2014 .

* The partnership with windows can increase the development of applications in Nokia App store

Nokia is known as one of the world’s largest vendors of mobile phones. It is a great communications as well as multinational technology corporation that provides services and equipment regarding telecommunication. It goes without saying that its mobile phones are durable as well as reliable making it rule the mobile market for a long time. However, Android as a competitor had advanced to a level that Nokia features were becoming irrelevant in the global Smartphone market (Becker, Mladenow, Kryvinska, & Strauss, 2012).

Nokia had relatively strong bargaining abilities to its suppliers since it made a large scale of production. The management of the company also strictly controlled its manufacturing costs. The producing costs of the company were much lower than those of other competitors, such as Motorola. Nokia’s excellent research and development ability was the factor why the company could defeat other competitors as well. However, since Apple launched iPhone and Samsung cooperated with Google, the global mobile phone markets have significantly changed during these decades. The market share of Nokia had begun to decline. Its sale revenues and volumes also have sharply reduced. The management of the company tried to find strategies to address the dilemma which it faced: the sharply decreases in its profits and market values. Despite the relative responses which had been implemented, the performance of the company has still being falling during the recent years. Nokia announced its mobile systems, Meego and Symbian, to stop renewing applications in 2012 and 2013, respectively. In 2014, the company’s mobile phone segment and relative patents were sold to Microsoft. Investors and critics in capital markets argued what Nokia’s behaviours could improve its market value and operation performance. Before Apple and Samsung appeared, no one anticipated the telecommunication giant, Nokia, would fail

Today, Nokia is a famous leader in the technological world, offering different products regarding mobile phones, telecommunication networks, multimedia terminals and wireless data solutions. For more than ten years Nokia was unbeatable in the market, especially in a mobile phone industry. It started all the way from the classic, huge featureless cell phones all the way to Lumia and tried to compete with the market including the fancy Android operating system and iPhone but it seems little late decision for recovery. Somehow it seems like not a good decision to choose the windows phone in the competitive market of Android and iPhones (Siegal, 2014). A couple of years ago Nokia was acquired by the Microsoft as it was going through its tough years but this will never change the fact that Nokia was one of the most preferred phones over