In a Barbie World

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In A Barbie World! A culture that is saturated by consumerism can be referred to as a consumer culture. Barbie can be used as a tool for consumer culture because she is perceived to be the perfect woman, an unattainable achievement. Barbie has the perfect man, Ken; she has her dream house, and car, and even a dream closet. There are life size Barbies bouncing around in T.V. and print media ads that personify this image. Barbie produces a systematic reproduction of consistency; she doesn't evolve but rather promotes change around her. Barbie’s face or body structure hasn’t significantly changed since her creation. The different nationalities that Barbie is produced in are careful not to lend themselves to stereotypes too heavily. Most…show more content…
Another example of this is the Cinco de Mayo Barbie. Her traditional attire is the main attraction and effectively makes her represent Cinco de Mayo celebrations. Another point made earlier is the variety of items that Barbie has. For example there are several different vehicles that are “Barbie” items (pictures below). The appeal of these different vehicles to young consumers is imbedded in the need to play “pretend”. Also, children often mimic their parents or older siblings, not to mention society’s images of popular vehicles. The idea here is to provide many options for a consumer, this way there is at least one item that every consumer can be attracted to. Also it is important to note that all the vehicles, whether child-size or Barbie-size, are all a variation of the color pink. The color connotes femininity and the social gender association is with females. So although there is a choice on types of products the color choice is limited. According to about.com and Barbie.everythinggirl.com every second two Barbies are sold somewhere in the world. The popularity of the doll provides us with some insight to Barbie consumers. They are willing to conform to ideas of what is socially acceptable for colors of toys specifically for girls; and by willing I mean either not prompted to voice change or not generally factoring this in which is in
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