In and Out Burger - Global Marketing Plan

2273 Words Sep 18th, 2013 10 Pages
Global Marketing Plan

1. Identify the company, division or product:

Company Introduction * In-N-Out Burger is a regional chain of fast food restaurants with locations in the western United States but mainly California. * Founded in 1946 by Harry Snyder and his wife Esther, first establishing their location in Baldwin Park, California. * There after new locations have open including some in Nevada, Arizona, Utah and now Texas. * Operation hours:
10:30 am- 1:00 am (Sunday-Thursday) 10:30 am- 1:30 am (Friday- Saturday) Company’s Mission * Provide freshest, highest-quality foods and services * Provide team-oriented atmosphere whereby goal-setting and communications exist * Assists all communities in
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* Not enough corporately owned stores means it relies heavily on franchisees to execute its brand promise * Often changing ownership * Adequate suppliers in the small markets as a result of later expanding after its rival McDonalds

2. Business Intelligence d. Who is the customer and how do they buy? Demographics Generational:

Marital Status: all

Ethnicities: all

Income: all

Marital Status: all

Ethnicities: all

Income: all in-n-out: gender detail

http://www.lexicalist.com/search.cgi?s=in-n-out#

in-n-out: gender detail

http://www.lexicalist.com/search.cgi?s=in-n-out#

Break down by age: 1 | 45-54 | 15.0% | 2 | 55-64 | 14.6% | 3 | 12-17 | 14.5% | 4 | 18-24 | 14.3% | 5 | 25-34 | 14.2% | 6 | 35-44 | 14.0% | 7 | 65+ | 13.4% | http://www.lexicalist.com/search.cgi?s=in-n-out# Break down by age: 1 | 45-54 | 15.0% | 2 | 55-64 | 14.6% | 3 | 12-17 | 14.5% | 4 | 18-24 | 14.3% | 5 | 25-34 | 14.2% | 6 | 35-44 | 14.0% | 7 | 65+ | 13.4% | http://www.lexicalist.com/search.cgi?s=in-n-out# in-n-out: age detail

http://www.lexicalist.com/search.cgi?s=in-n-out# in-n-out: age detail

http://www.lexicalist.com/search.cgi?s=in-n-out#

VALs:.

* Thinkers * Motivated by ideals * Mature * Comfortable * Well educated and well informed * Open to new ideas * Practical * Look for value

* Strivers * Fashionable and
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