Independent Hotels Vs. Branded Hotels

One criticism of this research is that it is correlational. Therefore, we cannot infer a causal

It will consider previous empirical research in the field from Salem et al (2013) as well as

Evidence of such claims can be found in a study published by Ashley M. Asel,

The importance of leadership has been investigated in alternate points of view as Nebel suggested “Leadership was a process of getting the willing cooperation of employees to perform in ways consistent with organizational goals”. Authority, as per Tubb and Schulz (2006, p. 29) is characterized as affecting others to fulfil departmental objectives. Meanwhile, competency is characterized as a blend of noticeable and connected learning abilities and practices that help a group improve and go forward. Crawford depicted these skills as attributes of a person that were used with superb execution in an occupation or circumstance.

The study by Reiner and Gearhart has a small sample, and so the results from this study may also be invalid.

Brands, Inc. owns three of the world’s best known fast-food franchises, which are Kentucky Fried Chicken (KFC), Taco Bell, and Pizza Hut. With a multi-branding strategy, a firm can combine its brands into the same location in order to increase sales and improve operating efficiency.

To open a business in this industry requires a large amount of start-up capital and is quite difficult to acquire the needed inputs due to high prices. In addition, it is hard to get in contact with the suppliers and government agencies needed to successfully run the business. New entrants also face the challenge of attracting and retaining customers. The business is currently in the growing phase with multiple firms already pining for customer attention or have acquired a large pool of loyal customers. That being said the threat of new entry is low to this industry. Starting a new company is so difficult that it is unlikely that firms in this industry will pay new entrants much mind. More likely than not firms trying to enter the industry will not be seen much of a threat. However, it would be wise for those already active to be on their guard to make sure that they don’t underestimate their new competitions potential to outwit them.

In my opinion, it is important also to focus our attention on another part of the article, where the author spoke about the strict correlation between

Yes, the conclusion was supported by the research discussion because they prove with statistics their point of view. Moreover, they state that need another type of study who gives them more accurate information.

Branding is one of the most important aspects of any business structure. Your brand is meant to increase the competiveness against your company. “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates

Real estate: the brand owns all of its properties as the franchisees pay rent to the corporation.

The researcher has made the following conclusions according to the results of the current study:

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

In regards to these results, the researchers theorized a couple potential reasons why these relationships exist. First, they reasoned that

Branding is a tool to make the goods of one producer different from another producer (Keller, 2003). Carroll (2008) asserts that branding is a sign of quality, and it is helpful to increase