“ India” – “Changes in Last 60 Years

The analysis concluded that outlying India offers enormous opportunities which businesses can tap with regards to growth and progress. However, companies experience many challenges inside tackling the outlying markets. 833 million people have a home in India when compared with 377 million inside urban India therefore vast untapped opportunities can be purchased in rural India, but marketer struggle to tap these opportunities due to lack of infrastructure facilities. Literacy rate is lacking in rural area so people can't identify brand difference. However, now the literacy rate is also increasing in rural India. Variety of middle and greater income household inside rural India is anticipated to grow from 80 million to 111 thousand. There is swift development in infrastructure these opportunities attract companies to rural market. Using some technologies development in distribution as well as marketing of goods in rural Indian, companies in outlying market can earn more profits, marketplace share, etc. The Rural market is often a greater future prospect for your marketers and there are various opportunities available for him or her in rural

India is one of the most desirable retail destinations in the world. India’s twin growth engines of economic growth and demographic

In the last several years, materialism has grown to its all-time high because of the

India is standing on the threshold of a retail revolution and witnessing fast changing retail

The media coverage of the expansion plan of Walmart in the India has focused mainly on the negative impact of the entry of such a retail giant on the small retail businesses. The retail business in India contributes to around 14 to 15 percent of the Indian GDP. A major portion of the Indian retail shopping takes place in small groceries and retail shops in open markets. In most of the cases, the seller is the owner. Continuous price bargaining is an

The recent market needs has associated beauty with health and wellness as people nowadays are living in a hectic life and therefore the combination of beauty and wellness products are seen as crucial in rejuvenating their looks and body. The potentials of beauty and wellness industry in the market can be seen through its continuous growth and evolution whereby it gives a lot of opportunities for those who are interested to start up a business. Therefore, young Malaysians who are aspired in business should venture in beauty and wellness

A study by Assocham in 2011 estimated the rural consumer durables market to grow at 40% in 2012 as a result of higher disposable income among rural consumers. The size of the home appliance market in India is pegged at `30,000 crore, with air-conditioners, refrigerators and washing machines as the largest categories, though household peneration levels are in low single-digits.

4b.The next article, “Their oyster, with grit included”, discuses cross border deals that India is involved in. Most Indian firms are aspiring to be multinationals, and succeeding. Some of the way these firms are achieving this is through vertical integration, acquisition and using a Greenfield approach. This is successful because Indian workers are already used to a very diverse workforce. Another approach that is gaining success is firms being pocket multinationals meaning that acquire small businesses abroad and use those small businesses to maintain a presence. A benefit of being a pocket multinational is having access to new technology, products and markets but merging to different very cultures of two different firms is always a challenge. Foreign firms in investing in India are not having the easiest time either. Most Indian

Rangan and Bowman make a distinction in that although products are called commodities, it is the relationship between the product and the market that should be characterized as commoditization. Changing market dynamics signal a shift towards commoditization. Customer reluctance to pay for product or service, pressure on price, low customer loyalty, buyer’s perception of little differentiation amongst suppliers, price as the only selection criteria, are some

Different markets have different levels of consumer energy, stages in the market’s development where a product

The Indian society is divided into three classes: lower class, middle class and upper class (Driver and Driver, 1987). According to Beteille (2001, cited in Mawdsley, 2004), the economy driver, as well as the major consumer group in India is the middle class, which is driving the economy towards success and development. Furthermore, referred to Misra (1961), the number of the middle class has been increased explosively during the last decade and the characteristic in India is its diversity in terms of language, religion and caste. In other words, India has the most diversity of middle class in the world through calculation (ibid). To the constraints on growth and distribution of wealthy part, firstly, the faster agricultural development can raise the overall rate of growth. Secondly, the distribution of income in industry and agriculture can affect the growth rate through its effect on demand and consequent have effect on industrial investment (Dutt and Rao, 1996).

For many firms, seeking for new countries’ markets is the mainly attempt to spread their products or services into the foreign markets, and the firms will retain and construct their participation in present markets to increase their worldwide competitive force (Doole and Lowe, 2012, 218; Hollensen, 2007, 5).About market , there is no perfect market entry plan and different market entry methods might be adopted by different firms entering the same market and/or by the same firm in different markets (Bukley, 1985).

·The shifts in buyer demographics can alter the competition by forcing adjustments in the customer service, or bringing different sales and promotion approaches into play.

The competitive brands in the market were selling the similar product at 1/3rd price of Kellogg’s and hence Kellogg failed to attract price conscious Indian households. Even after losing its market share, Kellogg’s failed to understand the nuance of Indian market.

After analyzing the case study we understand that the two companies Bharat forge and Suzlon are the Indian companies who were mainly focused to enter global market with different strategies bringing them closer to their objectives. Bharat forge and Suzlon trade in different products. Bharat forge deals with automotive industry where as Suzlon deals with textile manufacturing industry and later changes to wind turbine manufacturer. Both the companies started as small industry and made it big in the industrial domains. Below are the major key points and differences used by both the companies to establish themselves in the global market as global players.