India Ready For Hybrid Cars Essay

1567 WordsAug 20, 20157 Pages
FACULTY OF MANAGEMENT STUDIES, DELHI Is India Ready For Hybrid Cars Anik Paul Ankan Sengupta Chandresh Kakliya Subhashis Bhunia 8/5/2015 Contents 1. Executive Summary 2 2. Background and Motivation 4 3. Objective 5 4. Hybrid Cars 6 5. Electric and Hybrid cars in US 7 6. Reason for Implementation in US 8 7. Do electric cars make economic sense in India 13 8. Behaviour of Indian consumers based on a marketing study 16 9. Government role 18 10. Hybrid Cars: Boon or Bane? 19 11. Conclusion 22 12. References 24 Executive Summary In the recent past, India has witnessed launch of several hybrid and electric cars from automobile manufacturers. Some of the most discussed electric cars are Reva and E2O from indigenous automobile maker Mahindra & Mahindra (M&M). They recently launched India 's first four-door pure electric car, E-Verito too. A hybrid vehicle is a vehicle that uses two or more distinct power sources to move. Conventional vehicles use gasoline (commonly called petrol) or diesel to power an internal combustion engine. Hybrid cars also use an internal combustion engine, and can be fuelled like normal cars, but also have one or more high voltage electric motors and battery, and can be partially or wholly powered by electricity. Hence are commonly referred to as hybrid electric

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