India 's Indian Rural Market Essay

This case is about all the banking activities carried out by SBI bank in the rural areas. Where SBI bank appoints BC's who work on behalf of them in areas where SBI can't initiate the process themselves. The case also consists personal experiences of a marketing executive who used to work for the business correspondent and consumer behaviour of rural people are included in the case study.

The analysis concluded that outlying India offers enormous opportunities which businesses can tap with regards to growth and progress. However, companies experience many challenges inside tackling the outlying markets. 833 million people have a home in India when compared with 377 million inside urban India therefore vast untapped opportunities can be purchased in rural India, but marketer struggle to tap these opportunities due to lack of infrastructure facilities. Literacy rate is lacking in rural area so people can't identify brand difference. However, now the literacy rate is also increasing in rural India. Variety of middle and greater income household inside rural India is anticipated to grow from 80 million to 111 thousand. There is swift development in infrastructure these opportunities attract companies to rural market. Using some technologies development in distribution as well as marketing of goods in rural Indian, companies in outlying market can earn more profits, marketplace share, etc. The Rural market is often a greater future prospect for your marketers and there are various opportunities available for him or her in rural

South Asia is one of the most densely populated regions of the world, where despite a slow growth, agriculture remains the backbone of rural economy as it employs one half to over 90 percent of the labor force. Both extensive and intensive policy measures for agriculture

These chapters I’m so interesting about a poverty of Indian tribes. After I read these chapters I know it very difficult for Indians people to services because they don’t have many jobs that provide a standard salary, don’t have a good education, don’t have a good health services, and so on. A good example for describes about a poverty of Indians is Junior and his family. Junior was born with water on his brain and he surgeries when he was six months old. This surgery was caused of his physical problem. He ended up with 42 teeth and normally human have only 32 teeth, which mean he has 10 extra teeth. Also, he needs to pull out all extra teeth in one day because Indians dental health services works on once day for a year. Moreover, the white dentists only gave him a halt of the Novocain because they believed that Indians people only felt halt as much pain as white people did.

A study by Assocham in 2011 estimated the rural consumer durables market to grow at 40% in 2012 as a result of higher disposable income among rural consumers. The size of the home appliance market in India is pegged at `30,000 crore, with air-conditioners, refrigerators and washing machines as the largest categories, though household peneration levels are in low single-digits.

The study employed independent t-test and chi-square test to make a comparison (to make sure the presence or absence of difference) between the participant and non-participant households. The mean values of continuous variables in the two categories were compared using independent t-test. The result of independent t-test pointed out the presence of a significant mean difference between the two categories in terms of age of household head, total household income, frequency of extension contact and distance to market. The result indicated that the mean age of participant households (44.73 years) was less than the non-participant households (48.59 years). The study also showed that those farmers who were participating in off-farm and non-farm activities had relatively better mean total income than non-participants. The mean value of total household income earned by those farmers who were engaged in off-farm and non-farm employment opportunities was Birr 17103.55, while it was birr 7628.77 for non-participant households. Furthermore, it also indicated that those households who were engaged in off-farm and non-farm employment income generating activities had less frequency of extension contact than those households who were not participants in off-farm and non-farm activities. The mean value of extension contact received by participant households was 12.35 contacts, while it was 17.38 for the non-participant household. Moreover, the finding of the study showed that the mean

India’s population extends to 32.7 percent urban (68 percent rural) with an average annual change of 2.38%, providing market opportunity. Urban agglomeration is found in New Delhi, Mumbai, Bangalore, and Kolkata (formally spelled Calcutta).

Another important agribusiness input is agricultural laborers. In India, supply of agricultural laborers is becoming a problem, as majority of the rural population is no longer willing to work on demanding jobs in the field. This situation could be the result

Manufacturing is already seeing signs of a renewed boom in investment in diverse industries including defence, heavy engineering, power, transportation including automobiles, petroleum and petrochemicals, textiles, and food processing. Unlike in the past, where manufacturing came up in the proximity of metros and mini-metros unless there were backward area benefits or other incentives, this time around manufacturing investments are spread almost all across India. This is, of course, after evaluating attributes such as the availability of raw material, manpower and its relative costs, environment issues, supply chain and logistics issues, and market factors which render availability of fiscal incentives as just one of the many variables in the manufacturing location selection grid. The services sector is also moving beyond IT. The largest growth in the coming years will be in a host of new services including retail, healthcare, leisure and recreation, education and coaching, construction and other real estate, grooming and well-being, and travel and hospitality. This, in turn, has many dimensions, with the most important being the certainty of unprecedentedly large numbers of women entering the workforce. Further, these sectoral jobs are even more spread out across the length and breadth of both urban and

With the population of over one billion, India is on the threshold of becoming one of the world’s foremost consumer markets. About a quarter of this huge mass of consumers is urbanized and about three-quarter are rural (Sehrawet & Kundu, 2007).

The rural market offers a vast untapped potential, and it is not easy to operate in the market,

India holds the world’s second largest population and fourth largest economy. With a 7.5% GDP growth rate and GDP per capita in trillions, her growth and development is remarkable. Since independence, India has altered its dependence on grain imports into a stronger global agricultural industry that is a significant

Agriculture is a critical sector of the Indian economy. Though manufacturing and service sector industries gained attention during the

Because of increasing population, land fragmentation is increasing which is reducing availability of cultivated land area per household. Added to this, because increasing challenges in agriculture sector, this remains to be least contributor of employment opportunities in rural areas. Because of this additional employment opportunities in the non-farm and manufacturing sector (especially in agro based rural industries) have to be created. Because of this, people have to enhance their skills in corresponding sectors to gain employment. This way, more and more employment opportunities can be created which will be useful in making agriculture practical in a sustainable manner.

This assures a high growth in this industry in future. Most of the service providers have covered majority of the urban population of India. But many far fledged villages of India still need to be connected through mobile phones. The untapped rural population of India is a huge proportion of the 72.2% total rural population of India. Also, the demand for telecom service in rural people is increasing day by day. This further ensures growth in the industry. Indian telecom continues to register a significant growth each year. This has been due to the impact of economic reforms and pro-active policies of the government. This has a clear indication that india has huge demand of tele services.