India 's Promotion Of Wine Tourism

4103 Words Jul 6th, 2015 17 Pages
“VITICULTURE AND VINIFICATION” TWO FUNDAMENTALS IN PROMOTION OF WINE TOURISM IN INDIA
Dr. Bharat Sharma
Head of Department, Hospitality & Business
Australian Education Academy, Melbourne Australia
Email: bharat4sai@gmail.com

Abstract:
‘With world economy struggling in its way and looking for alternative options, India’s wine tourism is poised to achieve a great boost if right direction and promotion are given. Even though wine production has a long history in India, there has not been much of growth in this Industry for a long time until recently, where some results are surfacing.
This paper explores tourism opportunities in promoting viticulture and vinification as a tool for development of wine tourism which in return has a wider capacity and capability to bring economic growth and employment in the current scenario. The irony today is that we do not promote vinification (production of wine from grapes) instead we promote import of wine from different parts of the world. Whereas we have physiological diversity that suits the flourishing of viniculture at home grounds. Promotion of wine tourism in India will have a long term benefits in terms of economic growth, job potential and international recognition as a ‘wine producing country’
With world looking at India, there are many job openings that can flourish Indian job market. Many foreign companies are either already existing or eager to enter Indian market. We have large numbers of emerging domestic market in metro…

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