India 's The Internet Of India Essay

Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions.

The e-commerce is one of the biggest things that have taken the Indian business by storm. It is creating an entire new economy, which has a huge potential and is fundamentally changing the way businesses are done. It has advantages for both buyers as well as sellers and this win-win situation is at the core of its phenomenal rise.

Today, India and Australia’s use of technology is particularly similar. Both countries have access to high speed internet connection, wireless broadband, the latest mobile phones, computers, tablets and televisions. However, access to these technologies is scarce and often unaffordable in rural areas in India, as well as rural areas in Australia. Today, India has 243 million internet users and is the world’s second largest Internet user after China, (Fontevecchia, 2014), while Australia is the world’s 31st largest internet user with 18 million internet users. India now has nearly 74 million Internet users, while in Australia there is 12 million internet

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

The e-commerce website is a relatively new initiative, launched only in December 2012. In early 2014, the e-commerce sales made about 9% of sales with the goal to grow “to around 25% in the future” (Singh, 2014). As the website features most of the products presented in the physical stores, e-commerce is expected to turn into a great conversion tool, in general, and in the international market, in particular.

The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and

Consumers have started believing in e-commerce because they can shop things without having to compromise on their comfort zone. They can order their favorite candy or their favorite shirt online, without going outside in the comfort of their bedroom. This can be very useful when it comes to comparing things and various brands. E-commerce has been a total revelation for both the businesses and consumers. It is because of this e-commerce that many companies have started their business, and they can offer their services. The

The full form of e-commerce is electronic commerce. E-commerce is an advanced technology related with commerce and computer. Commerce solutions are more than just handling the business transactions. To manage, organize and performing these business transactions for various products and services online, then there is a need of computer with an internet connection. In simple words the process of doing business online is E-commerce. Whether it’s buying and selling tangible products, stocks, bonds, services or various household things. E-commerce covers a vast amount of transactions of B2C and B2B on the web through internet. It consists of E-retailing, electronic data interchange (EDI) and electronic fund transfers (EFT). In the electronic world consumers are now able to use internet for the number of reasons such as online banking, research, communication and even for shopping. The

With the development of society, e-commerce, a new type of business in Marketing emerges. It stands for Electronic Commerce. Rayudu (2009), the author of E-Commerce: E-Business, states that “E-commerce is a selling and transfer process requiring several institutes. It is a systematic and organized network for the exchange of goods between producers and consumers. The Net embraces all those related activities which are indispensable for maintaining a continuous, free and uninterrupted distribution and transfer of goods.” However, both the advantages and disadvantages exist in this new business type. (p. 1)

The scenario of eCommerce in India is still at nascent stage. At present, the success of E-Commerce relies heavily on the internet and mobile phone revolution which is expected to tranform the way products reach their customers. In countries like the US and China, e-commerce has already made substantial gains by achieving sales of over 150 billion USD in revenue. However, the industry in India is, still at its infancy. In spite of this, over the last few years, E-Commerce has grown considerably by over 35% CAGR from 3.8 billion USD in 2009 to around 12.6 billion USD in 2013.

India’s Business to Business (B2B) e-commerce market is expected to reach US$ 700 billion by 2020. Online retail is expected to be at par with the physical stores in the next five years.

In the last 2 decades, the online shopping infrastructure has emerged with the speedy growth of electronic commerce. E-businesses all over the world have become a widespread medium for buyer-seller transactions as a means that compliments and supplements the experiences of a physical store. Few of the key success factors are:

Electronic commerce, commonly written as e-commerce is buying and selling of products and services by businesses and consumers over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Consumers take advantage of lower prices offer by wholesalers retailing their products. This trend is set to strengthen as web sites address consumer security and privacy concerns. Due to the popularity of e-commerce there is a tremendous increase exchange of goods and services both regionally and globally. Now-a-daysit has become the virtual main street of the world. This online business refers to the E-commerce which is recently moved in to developing countries like India. Today, e-commerce has grown into a huge industry. This paper is outcome of a review of various research studies carried out on E-commerce. The present study has been undertaken to analyze the present trends of e-commerce in India & examine the challenges & opportunities of e-commerce in India. Keywords: E-commerce, recent trends, opportunities and challenges

Online or web-based shopping has seen tremendous growth during the past decade which has transformed it into a rising territory of business administration and information technology. Shopping online has become the new TREND and it is here to stay

Low internet penetration is a major challenge for the e commerce industry in a developing country like India. This restricts the reach of these internet based companies.