Indian Dairy Industry- Swot

Satisfactory Essays
Indian Dairy Sector- Overview & SWOT Posted by admin on Tuesday, July 31, 2012 · Leave a Comment inShare | Import of key items on the increase to meet shortage | Import of dairy items during April 2009-February 2010 surged by a massive 275.5 per cent to Rs 284.88 crore. | | In April 2008-February 2009, import of milk and other dairy products was only Rs 75.86 crore. | The dairy products imports mainly comprise skimmed milk powder and butter oil brought in by the National Dairy Development Board (NDDB) to meet shortfall in milk procurement of its subsidiary, Mother Dairy, and other co-operatives. With their procurement lagging behind, liquid milk supplies have been affected in many States. B L 180510 | SWOT ANALYSIS…show more content…
But then if ice creams can be sold virtually at every nook and corner, why can’t we sell other dairy products too? Moreover, it is only a matter of time before we see the emergence of a cold chain linking the producer to the refrigerator at the consumer’s home! | Competition: With so many newcomers entering this industry, competition is becoming tougher day by day. But then competition has to be faced as a ground reality. The market is large enough for many to carve out their niche. | Opportunities: | “Failure is never final, and success never ending”. Dr Kurien bears out this statement perfectly. He entered the industry when there were only threats. He met failure head-on, and now he clearly is an example of ‘never ending success’! If dairy entrepreneurs are looking for opportunities in India, the following areas must be tapped: | * Value addition: There is a phenomenal scope for innovations in product development, packaging and presentation. Given below are potential areas of value addition: | * Steps should be taken to introduce value-added products like shrikhand, ice creams, paneer, khoa, flavored milk, dairy sweets, etc. This will lead to a greater presence and flexibility in the market place along with opportunities in the field of brand building. | * Addition of cultured products like yoghurt and cheese lend further strength – both in terms of utilization of resources and presence in the market place. | A lateral view opens up
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