Indian Laptop Industry

There is a point in ones life where they are confronted with the arduous task of deciding what computer is best for them, this decision process is usually decided on a few factors which are price, reliability, security, storage space and of course the computers speed. In today’s economy buying a machine of value that works is hard to come by but one company has it figured out; it is time to invest in Apple computer. Apple is a company that was founded in 1976 by Steve Wozniak, Steve Jobs, and Ron Wayne in the hopes of making the PC personal again. The Apple revolution began in 1984 when Macintosh was introduced.

The closest comparison to this small computer at the time was the Altair 8800 and the Intel microprocessors used in calculators and watches. An improved version of the Apple 1 developed into the Apple 11, the first personal computer with graphics and a keyboard, and IBM soon followed Apple’s lead with their version of a small computer. The market for personal computers had been primarily in the business industry. Apple Computer sales netted $50 million by the last quarter of 1979 (Gitman & McDaniel, 2009) and Apple soon became the personal computer of choice for many small businesses and families, especially when Apple introduced the more user- friendly Macintosh computer in the 1980’s. The Macintosh was Apple’s first major step in adapting the personal computer to the desires of corporate America. In ten years, Apple had grown from two employees in a garage to a $2 billion company with over 4000 employees (Jobs, 1985). What began as a hobby for Jobs and Wozniak soon became an essential part of many households and established the foundation for the Apple empire.

For nearly twenty years, Apple computers have been the industry standard for creative industries such as publishing, advertising, digital music and video editing, and graphic design. Apple computer and peripheral products include Macbook and Macbook Pro laptops, iMac and Mac Pro desktops, as well a line of flat-panel displays and the

The IT products and services segment deals with retailing huge selection of IT products, including notebooks, personal computers, scanners, printers, digital imaging solutions, mobile and wireless connectivity solutions, personal digital assistants, projection equipment, audio-visual and related peripherals.

The industry I have chosen for this project is the Internet Software & Services. Companies in the Internet Software and Services Industry develop and market internet software and provide internet services including online databases and interactive services, web address registration services, database construction, and internet design services, to name a few Information Technology is currently one of the largest ten sectors in S&P 500 with a sector weight of 17%. (See fig.1)

According to Hoover, 2015, Apple has an "i" for innovatory technology; subsequent to the announcement of the iPhone, which accounts for a significant portion of its retailing, Apple has driven the transformation of cell phones and mobile computing. Apple additionally continues to revolutionize its fundamental Mac desktop and laptop computers, each containing its OS X operating system, including the iMac all-in-one desktop for the consumer and education markets, the MacBook Air ultra-portable laptop, and the high-end Mac Pro and MacBook Pro for consumers and professionals. Likewise, the corporation 's admired iPad tablet computer has converted another consumer market; generating approximately two-thirds of sales outside the United States. (Hoover, 2015)

In the past, computer manufacturers such as Compaq and IBM assembled computers based on what they had in their inventory. This necessitated maintaining a stock room for three to four months of computer inventory in the distribution channel - spending millions of dollars in holding cost. As computers component cost steadily decreased with significant technology changes, keeping inventory in stock over a long period became non-beneficial. This led to delays in the delivery of new product line to consumers. [1] The products sold by retailers meant more overhead cost before for the consumers.

Apple, referred as one of the most innovative companies in the 21st century, was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 (Rawlinson). They have entered the laptop market in 1989 with the product named ‘Macintosh Portable’. As of November 2016, the Apple Inc. (AAPL) has the greatest market capitalization value among all its competitors, which is 593.11 Billion USD. Its P/E rate is 13.39, and the EPS is $8.31. Apple’s laptops are named ‘Macbook’, with three different models: Macbook Air, Macbook, and Macbook Pro. Macbook Air is a relatively lower end product

The iMac was made by Apple, released on June 5, 2017. The iMac is ideal for me because it fits all my requirements for general use. The cost of this computer starts at $1399.00, but when adding additional features the price can go to $3,079.

Apple Inc. was built up on 1st April 1976 around then the organization was known as Apple PC, Inc. Apple almost has 35,000 representatives overall and its business recording about US$42.90 billion by 26th September 2009. It arrived in a magazine named Fortune that Apple had been most refreshing organization in the United States in 2008 and worldwide in 2009. Apple fundamentally offers tablets, iPods, and mobiles and so forth here we are set to focus on their portable PCs. Apple has various types of tablets for distinctive employments. In their item go Apple book, Apple book star which comes in diverse sizes 13", 15" and 17" contingent upon client 's use.

1. Why does Microsoft’s traditional strategy of one size fits all not work well in emerging markets such as India?

In technology space again, the competition is increasing very fast. While Cisco systems announced investment of over $1billion in India in October 2005, Microsoft Chairman Bill Gates bettered it with plans to invest $1.7 billion to expand operations. Intel, the world's largest chipmaker, also announced similar plans for expansion worth $1 billion over the next five years . It is the same story across sectors. From Toyota, BMW in automobiles to Nokia, Motorola in mobile technology, the entire who's who of the global corporate arena is planning to go big on India.

The iMac was made by apple, released on June 5, 2017. The iMac is ideal for me because it fits all my requirements as I would use it for general use and I would also be using my laptop as well. The cost of this computer starts at $1399.00, but when adding additional features the price will become higher going to $3,079.00. The price I would buy it at is $1,729.00, paying this amount I get additional features that includes the 3.0GHz quad-core 7th-generation Intel Core i5 processor, which is useful for me as I need it for daily use and require the processor to run fast, the 8GB 2400MHz memory that is enough since I would use it for basic document work, photo editing multi-tab browsing and media streaming and even

b) Some economic sectors have done particularly well especially emergence of IT sector as a vibrant global center for software development resulting in export revenue of Indian’s software services market increased from less than $500 million in 1990 to $7 billion in 2003.

After the Government allowed Companies in private sector to offer telecom services in India, followed by the entry of mobile service providers, competing intensely with each other to grab larger pie of the market, telecom consumers were benefited with periodically decrease in the