Indian Marketing Environment

In our world of instant gratification, people got to save money any way they can. People that shop online need to wait 48 hours before making an impulsive purchase. They are spending too much money on clothes, shoes, and accessories. One can start by cleaning out closets and sell the items that not being worn. In 7 Things Young People Are Spending More Money On These Days, Sam Becker states,This has led many to think that they are a bunch of entitled brats who refuse to grow up. But we have to take into account that millennials are saddled with more debt than any other previous generation, have grown up in a post-9/11 world of perpetual war, and entered the workforce during one of the worst economic stretches in American history. It hasn’t been all beach trips and Mike’s Hard Lemonades, though things are getting better (Becker, sec. 3). He says, The millennials

Many people in the "baby boomer" generation are staying active as they age. By either jogging, swimming or becoming part of a sports team. They strive to remain youthful and mentally young and view retirement as an active period of their life. Theirinterest in health , fitness, looking young and attractive and longevity is quite phenomenal. They can expect to live longer due to medical advances however stress and burnout could impact on this expectation of longevity. They are well educated, thirsty for information interested in travel and will want to stay involved in the political processes. In addition they are optimistic, forward thinking and undoubtedly redefine old age. As the oldest of the nation's 75 million baby boomers approach the age of 60, a Pew Research Center survey finds many are looking ahead to their own retirement while balancing a full plate of family responsibilities either raising children or providing financial and other

According to the recent studies the older people as compared to the youth are becoming more economically and demographically attractive. However, there are costs of an aging population that the society bears as a whole. (Andrews, 2009)

The old people have very different consuming structures and needs. For example, they prefer golf over vigorous sports such as tennis and hockey. They also like walking, gardening more than young people do. They also need health and pharma cares. This generation has longer life-span, they were at their peak of earning before retirement and have larger discretionary income to spend. The baby boomer market is full of chances that are extremely profitable. The old people are more concern about their health condition, therefore nutritional/dietary consulting, massage, personal training, and fitness instruction such as yoga, tai-chi could be possible opportunities for profits. The baby boomers also have desires to visit and experience new places and lifestyle, they will need specialty tour provider and travel agents; and they might want to improve the quality of their lives, so they will spend money on redecorating houses, buying artworks, indulge in luxuries, interior decorating and high-end interior renovations are all in

In today’s society, the work industry is comprised of numerous generations from baby boomers to millennia’s. Due to reasons ranging from increased cost of living to political policies, Americans are being forced to work longer in order to obtain the social security benefits they’ve contributed to during their careers. Each generation has certain generational influences such as war times and civil rights for the baby boomers and social media and the technology boom for the millennia’s. One constant that has not changed, however, is that the average American has to work for a living, and with the evolution of the US economy, they are having to work longer and are retiring later.

Cultural patterns are likely to change, as the average of age of the population rises and the share ever age sixty-five climbs higher. Younger will see more seniors everywhere like shopping malls, sporting events and walking around outside if they can. Older people and seniors are now welcome to continue school if they want to because colleges now are opening their doors for them. Some elder people actually try to complete their degrees so they could get a new career so they don’t have to retire. Between the ages of sixty-five and seventy-five are more likely to live independently with good health and financial security, they are called the “young old.” Past the age of seventy-five, are more likely to have money and health problems and tend to

There are some interesting points to make about this article and the ideas that it contains. The first is that the emergence of this generation is weighed against the concept of a traditional adulthood. The reality is that the 'traditional adulthood' view has only existed for a couple of generations and is more a construct of sociologists than a direct reflection of reality (Henig, 2010), which also means that it existed as the result of specific societal conditions. If it seems to a baby boomer than a young adult today should have a good career, house and family by the age of 25, that merely represents the ideals of their generation, not anything concrete that can or should be used as a measure of success. Before the Second World War, it was common to have a family before 20, and have begun apprenticing for a career by that point as well. Baby boomers were, by such comparisons, as confused and lazy as they accuse today's youth of being. Indeed, all generations are characterized by their own unique circumstances. If

Lifespan Development course teaches that during the Emerging Adulthood young individuals are most likely to experience unstable financial and living stability. I also learned that unlike older generations that where rushed into adulthood – marriage and children- younger generations are rushing into college debt and other credit debt.

The elderly population is working later into what is often designated as the retirement age. Women in particular are working later and later in their life span (Johnson, 2012; Pruncho, 2012). Baby boomers who are just entering the 65 and older age group are experiencing more financial trouble, in part because of the impact of the Great Recession (McFall, 2011; Rix, 2011). The Great Recession impacted retirement savings, but for the elderly the decrease in home values was particularly important because for many it was their best financial asset (Butrica, Richard & Smith, 2011). The new aging population also has seen the greatest increase in women who had participated in the labor market during their prime age. Economically the aging population is also impacted by the increased longevity of the population. As their parents lived longer, those 65 and older experienced increased use of their resources distributed to aging parents and to generations below them in the form of their own children and grandchildren (Frey, 2010; Yabiku, 2000). Thus, for some they enter older age with less resources than generations

In this chapter, one will learn that affluent parents and grandparents, are not as frugal when it comes to buying gifts for their children or grandchildren. As this chapter includes a lot of graphs, it includes an interesting static. From 1996-2005, they learned that parents and or grandparents will give adult children over $1 trillion dollars. “Gifts” do not always have to be in money form, they can be land, homes, cars, etc. One will also learn that many people that have healthcare insurance, most of the time does not cover dental and healthcare visits fully. Many will also learn that, affluent people enjoy vacations. It was shown in this chapter, that more than 55% spend over 5,000 dollars.

Emerging Adulthood is a fascinating period of development with the shifting of life choices thanks to people living longer in countries such as the US. The 18 to mid 20-year-old person has a different outlook on life with the competitive job market, and the decision to try to attend college at the risk of not being able to find the job they need. The days of getting married before adulthood are long gone as people try to have a social life before settling down with a single individual. Trying new things and meeting new people is exciting and has taken a stronger meeting than to buy a home and start a family. With the healthier trends, people are living longer, and the age bracket has expanded and shifted for when settling down begins. Many

According to ‘Set in Our Ways: Why Change Is So Hard’, people who are between ten and twenty years enjoy adventure and challenge, but after 30s it is really difficult to change. Also, these young people are fascinated by the novelty. Many psychologists announce that people over 30s have to support their family and sustain their job. Therefore, there is no time for them to take the new events.

Over the past 100 years, many analysts can see evident a rise and decline of the United States population. Looking further into the demographics there are currently 73 million millennials aging from 18 to 34 that will soon account for one in three adults by 2020 (Catalyst, 2012). However, despite the increase of millennials, the overall U.S population continues to grow older. Retirement is a subject of the past in this decade and many over the age of 65 are living and working longer thanks to better health and stability in jobs. In fact, the population of older Americans is expected to more than double by 2060 (Catalyst, 2012). Looking at these statistics overall, we are seeing an increase in both generations meaning they are most likely going to have meet face to face within the workplace. This in result, has made it possible to have five generations in the workplace simultaneously. This is truly remarkable and can have a great effect on a business. Looking in the past at how much has changed in the few years, there was only 10.8% of the 65 year old crowd still working in 1985. Presently, thanks to the U.S Bureau Labor Statistics predicts for the year 2020 will comprise of 22.6% of 65 year olds still working (Ganett Company, 2014).

However that is not the case in today’s society amongst seniors. Seniors still have the desire to work or they actually have to work in order to sustain their own well-being. In this article it discusses the motive for what drives seniors to continue working, “Polling of CARP members shows that about half of seniors want to work and half need to work, Eng says. Those who choose to work enjoy the sense of engagement and contribution that paid employment brings” (Luke, 2014). This context ties in with the age stratification theory, which states that it “focuses on the movement of age cohorts over the life course” (Novak et al., 2014 p.26). Seniors wish to continue working which will cause conflicts between two age cohorts. Age cohorts are defined as a group of people born in the same period of time (Novak et al., 2014 p.26). Baby boomers are individuals born after World War 2 and the younger individuals are either from the MTV generation or boomerang generation Younger generations whom are searching for job opportunities will be facing further competition. The notion of old age in previous is to stop working and retire. However this article states that “The idea in the past that at a certain age you just quit — you stop working, stop dressing, stop getting engaged in politics — is changing,” The agenda for seniors now is to continue working rather than

Global markets: goods and services for global marketplace. They have to decide which country to enter, how to enter, has to have a fit the cultural practices etc.