Indian Mytholgy

A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.

Greek mythology is the body of myths and legends belonging to the ancient Greeks, concerning their gods and heroes, the nature of the world, and the origins and significance of their own cult and ritual practices. They were a part of religion in ancient Greece. Modern scholars refer to, and study, the myths, in an attempt to throw light on the religious and political institutions of Ancient Greece, its civilization, and to gain understanding of the nature of myth-making itself.

     Mythology is a way that the ancient societies explained why things are the way they are and how they came to being. Two ancient societies are infamous for their mythology. These societies are Greece and Rome. Great authors were made be the mythological works they wrote. Homer was a famous author who is best known for his epics. It is from these epics that most of the gods and actual myths well known. I am writing of two of these gods in particular, Saturn and Dionsysus.

The culture of mythology is originated as the means of documenting what the culture thinks to be real and have many facts about the beginning of the universe around them. For example, over time and documentation the word of religion took up other meaning for different cultures. When a brand new religion dominates over the previous religion the old book or documents become myths and legends so then beings regarded past recordings as false or fantasy but with no real historical value. That’s when the word myth comes in to play.

Mythology is the study of the language used to express experiences with and understandings of the “absolute reality.” There are four main functions that make up and are the foundation of mythology: Each of these functions plays a major role in categorizing the ideas and characters in their respective groups or section. To name these four functions there is the Mystical function which is also known as the sacred or universal function. The next function is the cosmological function or metaphor (character) function. Then comes the social or profane (personal function) which is one of the main functions that is involved in the idea of mythology. The last of the four functions is the pedagogical function or the moral function of

knowledge to explain what individual's saw, experienced and felt. We can infer the Greek Mythology, has have a major influenced, inspiration, landscaping of our present ideals beliefs and how we handle

People are biggest asset for every organization and, therefore, to draw, motivate, and preserve the most skilled employees and assign them to jobs for which they are exceptionally well suited is a responsible job for human resource. Therefore, human resources management is done in all type of organizations. Profound management of people is equally indispensable in success of organizations as the sound management of production, finance, and other operations. The human resource management field postulates the infinite diversity of people and their dynamics (McKenzie & Traynor, 2002). To get into this career field, one must have the required education degree by completing many different courses, and have the experience along with skills and

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

The word ‘mythology’ is a word derived from ancient Greek word, ‘mythos’ meaning story of the people and ‘logos’ - the word for speech. These two words together mean ‘spoken story of a people’, thus creating the word and meaning of ‘mythology’ (Mark 2009, para. 1).

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

Mythology today can take many connotations in its meaning thus spurring a debate on what it is that myths actually mean and what they should teach us. It seems that myths and mythology should create both independent and creative thought while solidifying the culture/s that the myth is designed thus creating both a sense of individuality and community with in the world. When fundamentally broken down mythology is a collection of stories (myths) that usually belong to a specific culture or religious group. Myths then can be broken down into sets of stories that depict different aspects of the groups’ beliefs or history that are handed down from the elders for generations. It is these stories that help cultures and religions interpret the meaning of life while explaining humanity, life, and ultimately death.

A brand is defined as “a collection of symbols, such as name, logo, slogan and design that are intended to create an image in the customer’s mind that differentiates a product from competitors’ products” (Elliot, Rundle-Thiele & Waller, 2010, p.219). This makes the process of branding integral to the success of any given product in a market place

From the professional perspective, to build corporate brand building is to build CI (Corporate Identity) including mind identity, behavior identity and visual identity.

Mythos, the Greek word for myth means story, appertain to colorful tales that enlightens about the origins of humans and the universe. Myths, as amazing as it sounds, is also a cause for birth of new religions, where and how they originated. Many cultures have myths about how the gods and goddesses came to be, even elucidating the origin of humanity and its traditions. Even ideas about how this world of ours came to existence have many myths, creation myths behind it, disparate in every culture and society, which demonstrates a view on its role in the world. Mythology is simply the study of the myth. There are many psychological theories and meanings that explicate mythology. The most recurrent belief about the psychological value of myth is that myths emblematize contrasting elements of our own psyches or souls. The psychoanalytical frames of reference on myths have indisputably been ineluctable. Myths were and still are progressively seen as expressions of desideratum in the human psyche. But the big question is, what is the beneficence of mythology towards the amelioration of society? If there are myths to decipher or exhibit certain things, character or situations, there also are science and technology, which accommodate every explanation needed to understand each of those things. Many go to science for such interpretation, which conveys the impression of taking care of the signification behind all those natural phenomena,

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.