ANCIENT INDIAN MANAGEMENT SYSTEMS & PRACTICES
The management of organizations including people management — is turning out to be a challenging task in the present international scenario. As a science, management is developing at a phenomenal pace. The political, economic, and social environments are all changing at an equally rapid speed.
“For our purposes the word mythology has two related meanings. Firstly it refers to a collection of myths that together form a mythological system. Thus one can speak of "Egyptian Mythology", "Indian Mythology", "Maori Mythology" or "Greek Mythology". In this sense one is describing a system of myths which were used by a particular society at some particular time in human history. It is also…show more content… Making the right decision is not always guarantee success. For e.g. For improving decision making Vikrama ditya visited vetal who was hanging upside down to the tree’s branch. This is the place for Vikrama ditya’s learning. If Vikrama ditya talk to the Vetal then he will go back to the tree and his task will remain uncompleted but if he does not speak then he will not be getting the learning which will ultimately results in destroying himself and his kingdom because without knowledge there will be no sense in decision made. In this scenario if he speaks he will be getting knowledge and if he wont speak he accomplishes his task. Therefore both the decisions are right it is up to Vikramaditya which way he chooses.
Brand building involves all the activities that are necessary to nurture a brand into a healthy cash flow stream for the company after launch. For e.g. If asked about Hindu god Shiva in yoga meditation posture the first thing come into mind that Shiva should have a snake around his neck, the crescent moon on his head, lines of ash on his forehead, and a third eye.
Same as lord Shiva if asked about Maggie the thing come into mind is two minutes, Maggie masala yellow and red packaging.
“A company’s brand is the primary source of its competitive advantage and is a very valuable strategic