preview

Indian School of Business: Rob a Shop

Better Essays

INDIAN SCHOOL OF BUSINESS | ROB A SHOP
1. PARTICIPANTS’S BACKGROUND
Aarushi Khanna
Brought up in the Middle East and pursued Chemical Engineering from NITK, Surathkal. Business development/entrepreneurial experience as part of two high technology and research start-ups in the field of mobile application development and robotics & automation. Led several projects across sectors such as mobile banking, retail, F&B, social networking and interactive advertising/animation.
Nakul Vakil
A Bachelors degree in Electronic Engineering from the Maharaja Sayajirao University of Vadodara in 2009. Started own design studio in early 2010 working on local Design projects on web and print media. Started A.Live Mind in 2012. Extensive knowledge of local market and internet trends. Proficient in UI/UX and Marketing.
2. BUSINESS MODEL
Rob-a-Shop (RAS) is Software as a Service (SaaS Model) that is designed to enhance a users’ shopping experience by having a conversation between them and their favorite brands. RAS is a location based deal aggregator for the customers and a provider of customer behavior data analytics to the retailers.
Our goal is to provide an affordable marketing space to small and large retail business owners where they have complete control over various marketing campaigns they broadcast and receive valuable feedback for the same to plan future events.
RAS gives small and large size retail business owners a medium to promote their products and services, using a

Get Access