Specific purpose: To inform the audience what the Salvation Army does exactly and who they benefit
St. Jude’s target for marketing fundraising is far larger than most charities. Their target; preschoolers, professionals, 8th graders and 80 year olds, television, radio, local drives, school drives, trike-a-thons, math-a-thons, local, county, state and national events. Some of the big ones that you may be familiar with; the “Dream Home Giveaway”, the “Thanks and Giving Campaign” and the radio-a-thon “Country Cares”. Because of last year’s St. Jude’s NFL event, 18% of American’s said they planned to support St. Jude’s “Thanks and Giving Campaign” during this past holiday season. No opportunity is turned away.
In the past two years, I've had the privilege of volunteering at the "Ready for School" event at Faith Lutheran Church in Arlington Heights. Ready for School, or more commonly known as "Backpack Day", is an event where Arlington Heights school districts and other community members help fund to purchase school supplies for under privileged students in Arlington Heights. In addition, on the day of the event there are multiple community services, such as the police and fire departments, the library and park district in attendance to help families understand the resources they offer. The numbers of families and students that attend increase each year, this year with over 600 backpacks.
We felt there was a huge urgency to help then and in the future. We started to act on the matter along with help from our fellow peers in the Honors College at North Campus in order to help those affected by Hurricane Irma. We are in the process of collecting items such as non perishable foods, clothing, textbooks, diapers, etc.. In addition, we are planning to create an encouraging video with the students and staff in the Honors College at North Campus to express kindness, love, hope, and encouragement. We want to send a warm and impactful message from
Purpose: To inform my audience that there are kids out there that need our help and to have the audience persuade to donating.
Purpose: The key aspect of serving others from the effects of Hurricane Matthew will allow families who have no home to be provided with food and water. According to authorities flooding in North Carolina from Hurricane Matthew has caused $1.5 billion in damage to 100,000 homes, businesses and government buildings, authorities estimate. To elaborate more many people are seeking to help North Carolina recover, so I would like to make a website for donations and get WECT news to present it on commercials. Also, people who donate we will ask for their email and we will send each one a personal thank you letter. This service of serving others will allow people like the Red Cross to focus on more
Every year, Mrs. McIntire hosted a fundraiser to purchase goats and cows for the families in Kenya. Throughout the fundraiser, she would display photos of past recipients and those in need. Also, she would show us videos of their housing conditions and tell us stories of their hardships. My class raised enough money to purchase a goat, but I wanted to do more. Alongside a friend, I collected my children's books and hosted a book sale during
I want my project to hopefully lower the number of men and women on campus that feel alone. I want their friends to have the tools to help them, and give them tools to help themselves escape unhealthy relationships. So, my goal is to explore different avenues on campus and off through which victims can get help, and in order to accomplish my goal I am going to launch a flyer campaign. That way, the information gets out there as much as possible. Hopefully, people will see it and take the information home with them, or perhaps see their relationship in the information given. If that were to happen, they could use the resources to help themselves, or maybe their friends would see it and start the process of helping that
Every year, we work diligently to provide for our community and our own school. One of our most popular events is the “Cookies for a Cause” campaign. Before Valentine’s Day, we gather to bake sugar cookies and make heart-shaped candies. Then, on the day of Valentine’s day, we hold a bake sale, and sell these delicious treats to our school. This year, we managed to raise a whopping $333, in which we will donate the funds to purchasing an Aquabox. These Aquaboxes contain water filters and other humanitarian goods, which can be given to families in need across the nation. Being able to help others beyond our small community is the greatest reward one can receive. It’s not everyday that we get the opportunity to touch hearts that are out of our reach. Another one of our most popular activities, and my most favorite, is our “Sandwiches for the Homeless” events. This year, we’ve been lucky enough to
Too often we are surrounded by negative thoughts, words and images, the goal of my project is to surround our community with positive messages. We are a community that thrives on positivity, kindness and support of each other. Fill a Sidewalk Day would be our community’s day to fill sidewalks with positive messages to lift up all our citizens. Through the use of the colorful chalk, all homes and businesses would fill the sidewalk in front of their location with messages of positivity and encouragement. This annual tradition would take place in late spring or early summer when our sidewalks are clean and dry for a extended period of time. We would not need to worry about cleaning up these inspirational quotes because the rain will wash it away
The Relay for Life website as well as the various Virginia Tech social media websites do a very good job of grasping the user’s attention when they first visit a website, with relevant photos and infographics. They also have a strong thematic unity by using a white background with the purple font on their websites. As far as containing well-presented information to create interest, they did a fairly good job but there is still some room for improvement. The banner on the Facebook page draws attention, but upon further analysis, it looks cluttered and does not clearly state the message that they are trying to convey on its own. They would also benefit from having more continuity of some of their messages across their platforms so that everyone receives the same information no matter where they look. In other areas, the details of when and where the event will take place, as well as how to get involved and donate to the cause were very clear. Nationally and around the Virginia Tech Campus, Relay for Life is a recognizable name and many are familiar with the cause. For those who are not their many outlets do an excellent job of describing why there is a need for this event and all that good that comes because of all the donations. It is also very easy to make donations, the links to make donations can often be found in bold on the websites so that it is simple for anyone to find out to donate. They also provided a detailed video walkthrough of the donation process for any confused visitors. Relay for Life overall does a good job of attracting attention, creating interest, stimulating desire, and promoting action leading to a successful marketing
Once out in the field, I learned many things about the community that I was not aware of before. I started the project in East Boston, heading towards a nearby blue park. There I met an elderly man that I would ask to supervise my posters while I spread the flyers in the space. Once back, this man was very encouraging and kind, he seemed to be aware of what I was doing and enjoyed it. At Revere Beach I found a father and daughter that actually stopped to look and read a poster shortly after it was implanted. People like them remind me that there are individuals out there that care about and support these issues, further motivating my desire to make an impact. Next time I would improve the durability and how to lessen the poster’s threat to wind currents.
One of the many community service projects that I have been involved in during community college is Jaxon’s Cure. Jaxon’s Cure is an organization founded to raise awareness to vaccinate children against preventable diseases. The organization started after the family's son Jaxson was diagnosed with Subacute Sclerosing Pan Encephalitis derived from the measles virus. Tragically, Jaxon passed away in 2008 at age 8. For many years the senior members of the Gig Harbor 4-H have worked for this fundraising event. I have been assigned to handle the guest checklist and ticket sales/donations. Checking guest in, I carefully recorded their names and their family into the guest book and answer any questions they had. Next, they purchases a ticket to enter
Through a visual campaign that exemplifies the hardships of women with limited healthcare access throughout the globe, the IPPF can inspire charitable efforts by overriding the severity of the first-world problems the members of our target demographic encounter. Marketing strategies executed in the United States will likely yield the best results as 67% of American households donate to charity annually and 71% of individuals. Targeting a key demographic of married women, who are college graduates, aged 34-44 will result in the best possible outcome in regards to donations and volunteering. In order to market to this demographic, a strong mobile campaign in conjunction with Facebook advertisements are the best options as 46% of women turn to their smart phone in the morning and 31% to their computer, and Facebook consists primarily of women aged 18-55. It will be important to target commercials and advertisements to women within these demographics in states like Wyoming, Utah, Georgia, Maryland, North Carolina, and New York as they all boast some of the highest rates of donation in the country. While the sting of this new EO may impede the IPPF momentarily, following the above strategy will help gain traction and replace federal funding with donations. While $100 million dollars may seem like a significantly large chunk of money in regards to donations, keep in mind the ACLU (American Civil Liberties Union) has raised approximately $20 million since the January 27th Immigration Ban Executive
Geneva, New York may be small, but it is surely a family oriented, loving and diverse community. Although there are many opportunities to help friends and neighbors in need such as can drives, school supply giveaways and neighborhood “clean up” committees, there are not as many available opportunities to gather the community together as a whole. My project, “Kickback for a Cure” would allow every person, young or old, to enjoy the company of their friends, family and even strangers to support a cause that nearly everyone has been affected by; cancer.