Indigo's Objective To Enrich Canadian

Through the product range offered and the middle-range price level, WHSmith targets a wide demographic in terms of age, income level and family life cycle. Geographically, the store location catchment is relatively wide due to their prominent locations. Demographically, family gate-keepers and browsing husbands are targeted as they buy children’s books. Women, especially of middle-age, hold the buyer power in the adult book category, as the majority are of income group A or B and they buy for themselves and for others. Women are also the group who buy the most stationery (including mothers purchasing school supplies for their children) as well as students and economic groups A and B. Again women form the customer base for gift wrap and cards, along with the time-poor employed. This analysis of WHSmith’s customer profile in these categories should allow the marketing team to tailor their strategies to

In contrast to Borders Group, Barnes & Noble which is a leading bookstore in the US recorded an 11% increase in their share value in the past year with the introduction of their e-book reader “Nook”. It is clear that Barnes & Noble were not “Myopic” in their approach and were able to retain and even grow their customers as well as profits by embracing a new product.

The bookstore chain has been decreasing in profit in the US over the past 20 years. Most of the books retailers are shutting down their operations and only a few are still operating in the country. Barnes and Noble has become the largest bookseller in the book retailers industry. The firm has integrated its business philosophy into web presence though eBook marketplace. This business strategy assisted the firm to be able to reach a large scale customers and remain as a strongest competitor in the book retailing market.

With the proposal of the ‘Statement of the Government of Canada on Indian Policy’ (hereafter referred to as the White Paper) in 1969 by Jean Chretien, existing tensions over the role and future of First Nations within Canadian society would finally come to a head. Prior to the introduction of this policy, government bureaucrats and missionary organizations had finally begun to realize that directed change and economic development were not taking place amongst First Nations communities as they had wanted, and decided in the favor of a change. This change in policy brought about the White Paper, which was a cleverly veiled assimilationist proposal of the Canadian government to the First Nations peoples of their country. This shift in policy

While value is a competitive advantage for Barnes and Noble’s retention of market share, their prices are not low enough to impose a low cost strategy.

Inventory is the biggest investment of the business and the performance of the inventory can determine whether the store succeeds or fails. We have chosen a different supply strategy as a method to save on cost. This method will require our publishers to ship books directly to the store which will save on our shipping expenses.

Today, Canada is the second best country in the world according to the Washington Post. But what’s so appealing about Canada? Canada has their own government, they promote gender equality and have equal right towards every race. But Canada was not always the great country that it is today. Canadians worked hard to accomplish independence and recognition. Historical events that helped shape the way Canada it is today are, the battle of Vimy Ridge, the Balfour Report and Statute of Westminster, the Persons Case, the formation of NATO, and the Canadian Charter of Rights and Freedom. These are the events that helped Canada grow as a nation to become a peaceful, independent, and a just country.

Before we analyse the data of the health indicators and data in Aboriginal communities, we must recognise the sheer diversity of the Aboriginal peoples in Canada - who are so dispersed across the nation. This this severely limits our interpretation of data on Aboriginal communities as, there is little data on Aboriginal people who do not live on Aboriginal reservations in Canada (Cardwell and Wilson: 2005). Furthermore, the data that is often used in empirical studies of indigenous communities often condense complex data – making it exceptionally difficult to paint an accurate picture of disparities in the Aboriginal population of Canada. Health disparities are the indicators of a disproportionate burden of disease on a particular population. Whereas, health inequities point to the underlying causes of the disparities - which are related to social, economic, cultural, and political inequities (Adelson, 2005: 45). For example, the urban non-Aboriginal population in Canada has a higher level of education and income than the aboriginal population (Cardwell and Wilson: 2012). This is inherently important for improving the health of Aboriginal communities. As, Canada’s indigenous population are often recognised as some of the most disadvantaged and impoverished people in Canada, particularly when compared to the non-Aboriginal people.

Thesis: Although their were contributions in improving the lifestyles for the native Canadians by the Canadian government the prejudice they faced does not nearly way out of how they were treated through deficient access to health care, poor living conditions, and lack of education.

When Nordstrom first started it wasn’t the big retail store that it is today in fact its name wasn’t even Nordstrom, it was Wallin & Nordstrom and it only sold shoes. The founders of Wallin & Nordstrom are John W. Nordstrom and Carl Wallin. Nordstrom didn 't really get that name until 1971. Before becoming just Nordstrom the company decided to make some changes and in 1963 Nordstrom decided to expand and include women apparel, and in 1966 they incorporated men’s and children 's wear. In 1973 Nordstrom was recognized as “the largest fashion specialty store on the west coast” this as stated by the Nordstrom website. Although the Nordstrom store beginnings were in the west coast the retail stores started to expand quickly and began to open stores in the east coast and California. As for today Nordstrom is not just a big retail store, but it is known as a great place to work by Fortune 100 best companies to work for, which has 329 stores located in 39 different states and Canada and 200 Nordstrom rack stores. Just in 2015 the company reached a record in sales making $14.1 billion. Nordstrom still has a long way to go and plans to keep expanding in Canada, but also plans to have 300 Nordstrom racks store by the year 2020.

The Hudson’s Bay Company is higher end department store that offers high quality items. In Winnipeg, there are 3 locations; one in St. Vital which is known for their middle class shoppers. The second location is the Downtown location which is popular among the downtown workers who shop during their lunch break or after their work day is over. The downtown location was the largest location in Winnipeg, over the past few years, they have begun to diminution the size on their store, slowing decreasing the amount of floors they occupied. The third location is the Polo Park location which is located in an upper class shopping center. All of the three locations serve to a slightly different target market. The location that this paper will focus on is the Polo Park Hudson’s Bay. Polo Park Hudson’s Bay is located in an upper scale shopping mall. The shopping mall includes many upscale shopping stores. Polo Park Hudson’s Bay target is female shoppers with higher incomes. “The majority of our shoppers are females in who live in the River Heights area.”

Barnes and Nobles is one of the biggest bookstores that has a brick-and-mortal store concept. In the past they were know as a “big bully” that drove small book stores to close down because of their aggressive tactics to have competetetive advantage over them. Nonetheless, with the evolving circle of technology they have had a hard time in keeping up with the E-book era. In 2014 E-books increased its reader subscription by 28% compared to 23% in 2013. This number will continue increasing because 50% off American’s have access to devices that are either an e-reader or a tablet. B&N changed its business model to adjust to this new setting before it suffered a

Indigo Books and Music Inc’s purpose is to “to provide our customers with the most inspiring retail and digital environments in the world for books and life-enriching products and experiences.” (Indigo). In this report will be the analysis of Indigo’s financial condition and progression throughout the years 2016, 2015, 2014. Indigo’s headquarters is presently located at 468 King Street West, Suite 500 in Toronto, Ontario on January 9, 2017. From February 4, 2001 to present time, the Chief Executive Officer and Chairman of the board of directors of Indigo Books and Music Inc is Heather Reisman. Furthermore, Heather Reisman is the founder of Indigo when it was created in 1997. In addition, Heather Reisman is the current president of Indigo Books

Better World Books (BWB) was founded in 2002 as a B corporation, meaning it targets successful performance in three fundamental areas: financial, social, and environmental endeavors. BWB has grown successfully since its creation as a small, socially motivated firm to one of the larger, more successful corporations of its kind. Despite the impressive and inspiring performance and growth through creative expansions, BWB acknowledges the changing conditions of the used book marketplace and is pleased to outline a brief review of current strategy and recommendations for supporting operations moving forward.

Barnes & Noble, Inc. operates as a content, commerce, and technology company in the United States. It provides access to books, magazines, newspapers, and other content through its multi-channel distribution platform. The company sells its products directly to customers through its bookstores and on barnesandnoble.com. Barnes & Noble conducts its online business through Barnes & Noble.com, one of the Web’s largest e-commerce sites, which also features more than 3 million titles in its eBookstore.  Through Barnes & Noble’s NOOK eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook