Individual Business Analysis Part I

2105 WordsSep 27, 20119 Pages
Academic Crib Sheet Individual Business Analysis Part I 1. Write a paper no more than 2,200 words in which you assume the role of a mutual fund manager deciding whether to invest in a specific company. You will conduct a business analysis in the remaining weeks based on the company you select. 2. Select one company from the list: Apple 3. Conduct a SWOTT analysis for the organization you selected. Based on the information you have gained from this analysis which parts of the SWOTT analysis are most relevant to your decision of whether or not to invest in this company? 4. Identify the company’s internal and external stakeholders. 5. Describe their wants and needs. 6. Explain how the company is fulfilling…show more content…
Who is this driving force behind the technological and marketing behemoth known to the world as Apple? Steve Jobs and Steve Wozniak. The two founded the company on April 1st 1976. From the garage of a family member Steve Jobs and Steve Wozniak embarked on an epic journey that would revolutionize the computer industry on a world wide scale. The first machine Jobs and Wozniak conceived was the Apple 1 that sold for six hundred sixty six dollars and sixty six cents. The two managed to sell 200 of the Apple I computers in the first year of production earning themselves a comfortable profit just shy of seven hundred seventy five thousand dollars. In April 1977, the Apple II was released and shown at the first West Coast Computer Faire in San Francisco. Apple Computers were firmly established; quickly pulling ahead of two other PCs launched that year – the TRS-80 and Commodore PET. Although more expensive, the Apple had the advantage of color graphics and a floppy disk drive. Over two million Apple IIs were sold. Three years after the release of their second model, the Apple II, sales increased 700 percent to $139 million dollars. In 1980, Apple Computer became a publicly traded company with a market value of $1.2 billion on the very first day of trading. In recent years, Apple has introduced such revolutionary products as the Macbook Air, iPod,
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