Individual Integrative Case Study: Pearl River's International Strategy

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Pearl River's International Strategy Executive summary The CEO of Pearl River Piano Group (PRPG), Tong Zhicheng believes that there is great potential for the company to produce high quality pianos at cheaper prices than other companies especially in the US market ADDIN EN.CITE Peng2008206(Peng, 2008)2062066Peng, M.W.Global Strategy4382008Cheriton House, North Way, Andover, Hampshire, SP10 5BECengage Learning9780324590999 HYPERLINK l "_ENREF_13" o "Peng, 2008 #206" Peng, 2008). The challenges that are associated with PRPG piano brands in the international market are also acknowledged by Tong. Based on the analysis of the piano industry, this report attempts to assess PRPG's entry into the US market. The report defines what the value of PRPG's capabilities and resources and the company's institutional framework. The main focus of this report is the elements and variables that the company can use in developing strategies for foreign market entry. A proposed strategy and action plan has also been included. The strategy and action plan provide guidelines that PRPG can use when venturing in the US market. Table of Contents TOC o "1-3" h z u HYPERLINK l "_Toc349826972" 1.0 Executive summary PAGEREF _Toc349826972 h 1 HYPERLINK l "_Toc349826973" Table of contents PAGEREF _Toc349826973 h 2 HYPERLINK l "_Toc349826974" 2.0 Background PAGEREF _Toc349826974 h 3 HYPERLINK l "_Toc349826975" 3.0 Problem statement PAGEREF _Toc349826975

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