Industry Analysis Of Haagen Dazs

The health of both overweight and obese people lies in jeopardy due to the extra stress placed on the body, especially the heart, due to the high amount of excess fat they carry with themiv. Being overweight or obese increases a person’s risk for diabetes, heart disease, high blood pressure, high cholesterol, some types of cancer, stroke, and several other devastating ailments. The percentage of the obese population in the United States has risen from 23% to its present day rate of 30% in only eight yearsv. This skyrocketing trend is most likely related to the increase in portion sizes and calories at many American restaurants, the rising level of stress and expectation during the average workday, and the logarithmic increase in fast food restaurant options over the last 20 years. To understand how the Japanese diet supersedes the typical American diet in numerous health issues, several aspects of the diets must be evaluated.

Apart from healthcare issue, the country has adopted the fast-moving life style, which has pushed most of our citizens to succumb to obesity as a result of fast foods. In fact, a recent report by the UN has ranked the United States as the most obese country in the world. Parramore (2012) outlines that, “Obesity is currently being considered as a national crisis in the United States and that it contributes 100,000 to 400,000 deaths per year. Statistics at the CDC and Prevention in 2010 indicate that 35.7% of the American adult is obese.” Many input trends exist in the American society, “First and foremost, people are highly used to fried foods, sugary drinks, and processed meats among others. There is also the sedentary lifestyle that has been adopted by many,” (Huffington Post, 2013). In fact, most of us love relaxing without exercise and too much television watching. These are some of the factors that contribute to obesity. The result is health complications problems such as diabetes, stroke, and heart disease just to mention but a few. These affect the longevity of life.

Improving lifestyle was given more of an emphasis after statistics showed the trends in obesity and learning that it was causing 9,000 premature deaths per year in the UK. It was also shown to cause heart disease, type 2 diabetes and some types of cancer. Link this up with deaths caused by CHD in the UK shows that people need to learn more about healthy living. Due to these statistics some people are finally starting to realise problems between lifestyle choices and health and therefore quite a few are attempting to alter their lifestyle so as to maintain or proceed with a

In this case, Ice-Fili hold this competitive advantage since the company mainly use natural ingredients and do not use any preservatives or colorants (“Lakomka”). At the time of the case Ice-Fili’s ice cream are seen as a quality product which fit with the traditional recipe. At the opposite, Nestlé adds preservatives which distort the taste, but by using these ingredients, it decreases the total costs.

In the first place we have to see in general why people buy ice creams, and what value it has to them this type of product and then we have to analyze the different types of markets because the reasons will change accordingly with the type of (children or adults, for example) and product (premium or not, for example). So basically the answer to this question is that the reason why consumers buy an ice cream depend of some variable factors that I will try to explain here. Consumers just buy a product because of the value it has to them, because it satisfy a need they had and possibly they didn´t know. In the case of Ice creams, in general people buy the normal type of ice cream because of the flavor, the ice cream is competing with other

We believe that Ice-Fili, to stop the decline in its market share, should focus on the market opportunities in the Russian ice cream market. The main opportunity seems to lie in consumers’ behavior. They only consider ice cream as an "on the go" snack. Ice-Fili should use all possible means to create a change in their way of consumption. It would be doubly useful as it would both increase ice cream sales in restaurants but also in supermarkets so that families eat them at home.

Ben & Jerry were able to fulfill their mission statement with the finest quality all-natural ice cream, profitable business and by improving the community. Ben & Jerry stated, they would make and distribute the finest quality all natural ice cream with a wide variety of innovative flavors, which they fulfilled. They created interesting names such as Chubby Hubby, Chunky Monkey and Phish Food with flavors to match. With the great flavors and names produced a profitable business, which was one of the points in their mission statement.

The ice cream industry is very a competitive field. Blue Bell has many competitors with a bigger budget and a bigger distribution channel. The company still manage to produce top brand ice cream to please its customers. According to the U.S Market for Ice Cream, “Sales nearly $12.2 Billion in 2005 with the sales of frozen, yogurt frozen desserts at scoop shops, restaurants and vending outlets. Three years ago there was a tremendous interest in ice cream nutrition panel. Other competitors were introducing product such as; low crab ice cream, no sugar added and low fat ice cream.

This is in contrast to Haagen Dazs, which differentiates its product by making it seem like the most indulgent ice cream with flavours such as “Secret Sensations: Meringue and Raspberry Fondant”, and slogans such as “A world of indulgence”. Phrases such as “Waiting only makes it sweeter”[4] serve to echo the sinful delight that consumers can expect from their products. Despite selling similar products at a similar price range, Ben & Jerry’s has an entirely different value proposition, target market, and selling point. Therefore, based on the competition in Singapore, Ben & Jerry’s decided to

End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafés can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the “snack and nonalcoholic beverage bars” industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition.

Ice-Fili’s marketing approach and product distribution could be seen as weaknesses in the company’s primary activities. In 2001 the firm started its first TV marketing campaign years after competitor’s advertised through the media outlets. To date Ice-Fili is still very inexperienced and far lacking of marketing strategies deployed by Western competitors such as Unilever and Nestle. Not only does Ice-Fili need to market more fiercely against competitors within industry, it must also compete against other consumables such as beverages and snacks. Another weakness is the distribution that is handed over to several distribution companies. There is a much higher chance (twice as likely) to find products of its biggest competitor Nestlé than those of Ice-Fili. Another detriment is how ice cream is viewed socially. Currently ice cream is primarily an impulse purchase. If Ice-Fili can change this outlook, it would result in an enormous

Nowadays, people don’t have time for themselves nor they are taking care of their health. Busy with loads of work, the people most of the time consume fast food, which have a negative impact on their health. Moreover, the amount of smokers and alcoholic are increasing at a high rate in the country. People are starting to smoke at very young age and are also becoming drug addicts. Regardless of the fact excessive alcohol is harmful, drugs and smoking kill, the people are still not leaving that bad habit. In order to create awareness, increases knowledge, changes attitudes and moves people to change their behaviour and to adopt a healthier lifestyle, sensitisation campaigns like Anti-Smoking, Anti-Alcohols, having a balanced diet and practising exercises daily are being held. Whether on tv, radio or magazines, we are being made conscious about the importance of our health. .

The Beijing ice cream industry was made up of standard and premium products. The premium products consisted of 2% that was approximately 700 tonnes and rest was standard products manufactured by low cost producers at lower costs.

According to Market Line a leading business information company, in 2007, the companies with the largest shares in the ice cream business was Unilever, Nestle and General Mills. The breakdown is as follows:

Obesity is classified as one of the extremely common and serious public health problems in the world. Overweight and obesity are the fifth leading global risks of mortality in the world (World Health Organization, 2009). Furthermore, they are one of the major factors of for a number of chronic diseases, such as cardiovascular diseases, heart disease, stroke, diabetes and cancer (World Health Organization, 2005). According to NHS UK, obesity is defined as a body mass index (BMI) of 30 or more for adults, and the UK 1990 growth reference curves are used to define obesity for Children (Cole TJ, Freeman JV, Preece MA, 1995). The growing challenge of obesity of Europe countries is remarkable among Asian countries .In 2008, 1.4 billion adults (35%) aged 20 and over were overweight and 500 million were obese (11%). More than 40 million children under the age of 5 were overweight or obese in 2012(World Health Organization, 2014). That is the global obesity situation. Furthermore, the obesity problem in the UK is not optimistic, the UK has the highest obesity rates among Europe countries, and this trend has strikingly increased over the recent years to the point where more than 20% of the population are now obese. (University of Birmingham, 2014) However, the obesity situation in Singapore is more worrisome. In 2010, 40% adults aged 18 to 69 were overweight and 10% were obese which is more than double the level seen in 1992. (Ministry of Health Singapore, 2010) This essay will