Industry Analysis Paper

Competitive analysis is an essential part of strategic marketing where companies continuously monitor the business activities of its competitors gathering and analyzing industry information keeping up with the current trends and developments providing a perspective on the probabilities and possibilities of the future (Brannon and Divita, 2015). Athletics Supreme faces competition from its top three competitors. Dick’s Sporting Goods has made adjustments and shifted sales to meet changing trends in the area of sports now catering to serious athletes and children, and young adults at all levels of play. Foot Locker, Inc. is a leading retailer in athletic shoes and apparel mostly operating specialty stores malls across the United States. Walmart

In this competitive business arena it is crucial to strategize and come up sound managementsolutions in order to stay afloat in the market. This is an individual report of ImperialCompany which showcases all the key management decisions that were taken to maintain acompetitive edge in the global market operations of its products. It will be sequenced in thefollowing format:1.Introduction to the Athletic Footwear Industry2.Thorough Business Environment Scanning3.Evaluation of Competition Forces

sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes, they

The concept of market structures and competitive strategies are important when attempting to compete in any market. Understanding what market structure your product falls under can help companies develop better competitive strategies and identify potential for loss and gains. The athletic footwear industry in the United States is highly profitable and continuously growing. In this paper I will identify market structure of the athletic footwear industry, the major retailers, and competitive strategies that can be used to maximize profits.

Obviously, there is a big number of driving forces in the athletic footwear industry. Each of these driving forces has different impacts—some of them can have a more considerable effect than others on figuring out how much cross-company differences influence market shares and a number of units sold. The first line of most influential factors includes comparative prices, S/Q ratings, and a number of models offered among the footwear competitors. These three most important competitive forces affect customer decisions of which athletic footwear brand to choose. Furthermore, the decisions of customers whether to purchase one brand or another are also influenced by such forces as advertising, celebrity endorsements, the number of independent retail

The economy of the province of Ontario is the largest in Canada and is rich and diversified. Ontario’s main international export is from the automotive sector with more than 30 % of all its exports. Even though we rarely hear about it in the news; Ontario, of all Canadian provinces, also has the largest base of Office Furniture Manufacturers. Ontario also hosts many generic pharmaceutical companies and defense related industries.

In the athletic footwear realm, Skechers main competitors are Nike, VF Corporation, Adidas, New Balance, and ASICS.5 These five companies account for 80% of the overall market share, Nike accounted for 45% of the overall revenue generated in the athletic footwear market and Adidas accounted for 35% of the overall revenue generated in the athletic footwear market. ASICS has been very popular in the European Market versus VF Corporation, Skechers, and New Balance have been more popular in the American footwear market. In comparison, Skechers has had a 4% market share in the athletic footwear market the past but that has been growing steadily since 2011.5

This manager’s report provides a financial performance review of the business operations for athletic footwear industry’s Elite Feet for production Years 11 through 18. Included in the report are trends in company’s annual total revenues, earnings per share (EPS), return on equity (ROE), credit rating, stock price and image rating. Additionally reported are the strategic vision for the company, performance targets for the aforementioned production years plus the next two years, the company’s competitive strategy as well as production strategy, finance strategy and dividend policy. Also discussed is a look at the company’s closest competitors and the actions that could be

By far the leading competitors in the industry are the three-headed monster of Nike, Under Armor and Adidas. With Nike reporting 13% increase in revenue in North America and the fact that North America accounts for 40% of their revenue alone, Nike is truly the giant of the industry, (“Adidas Vs…”). Though Adidas holds a huge chunk of the market share in European countries, the mainly soccer-oriented company falls behind Nike and Under Armour in the US. Recently Under Armour surpassed Adidas when “Under Armour’s U.S. sales of footwear and apparel totaled $2.6 billion in the 11 months through Jan. 3, compared with $1.6 billion for Adidas, according to data released Thursday by Sterne Agee and SportScanInfo. Both companies trailed Nike Inc.’s

The athletic shoe industry is made up of companies that produce footwear for athletic use. This is a strong industry and has been around for over 100 years. The athletic shoe industry is one of the fastest growing footwear industries and have top growing sales compared to other footwear industries (NDP Group, 2016). The key players that currently dominate the market are Nike, Adidas, and Puma (Kates & Bolduc, 2013). This paper will use the porter five forces, industry life cycle, and the key players to understand the industry. Over these years the athletic shoe industry has grown into a competitive market.

The athletic footwear industry includes all producers of shoes designed in an athletic style or for an athletic use. We define the active footwear industry as an industry that manufactures shoes for active lifestyles. The primary focus of this analysis is on the United States market as it represents roughly 32% of the overall footwear market (PRWeb,

Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market.

The athletic footwear industry consists of shoes for a variety of uses. Running, walking, aerobic, hiking, biking, gym, and shoes for various sports are considered athletic footwear. The athletic footwear forecasted to grow at a CAGR of 2.1% between 2016 and 2022. The demand for athletic footwear will continue to increase over the next seven years. This demand is fueled by the change in populations around the world. The increase in urbanization will continue to increase the demand for athletic footwear.

At the beginning, the brand was specialized in the sport shoes. But soon, the company has varied its range (more than 700 patents between 1955 and 1985). That’s why, the brand becomes quickly leader on the sport market.

Nike has always been at the top because of collaborations. Nike has collaborated with many partners, including Wu-Tang-Clan, Supreme, and Michael Jordan. In partnership with Michael Jordan, Nike produced a new brand that sells basketball and athletic sportswear called Air Jordan. Over the years, Nike collaborates with many new and old partners to produce new and innovational sportswear to continue growing as a company and put its name out there. Adidas too has begun using this marketing strategy as part of their “Creating the New” business plan. Being an “open source,” Adidas invites all athletes, consumers and partners to become part of the company.