Industry Analysis Report on Kmart Essay

(3) In an effort to replace foreign- sourced goods sold at Wal-Mart stores with American-made ones, Wal-Mart developed its “Buy American” program. By 1989, the company estimated it had converted or retained over $1.7 billion in retail purchases that would have been placed or produced offshore, and created or retained over 41,000 jobs for the American work force.

The purpose of this business report is to gain familiarity with Wal-Mart and to learn about the different aspects that make Wal-Mart a successful company. This report gives an in-depth analysis of the company history, services and products provided, the company philosophy, business methods, organizational structure, and financial and competitive analysis.

Walmart is known throughout the entire world as one of the most popular chain department stores. Actually, most have probably visited a Walmart store in the past week. Though Walmart stores seem to be a normal part of life the average person more than likely has little knowledge that pertains to Walmart’s success and business culture. This paper will guide one through the history of the organization, why Walmart is successful, what could threaten or open new opportunities, and how might they hold a competitive advantage.

Moreover, some key activities are shown regarding to time in the period from the beginning of 2011 until the end of this year.

Kmart remains one of the largest retail stores in America that must be recognized with strong financial statement and balance sheet.

Sears began as a small retailer but as the years have gone by, they have become

to see where the company is now with the use of a brief Swot analysis.

There were also proprietary brands that were held by both Kmart and Sears, and with the merger it would be easier to get those brands out to the target demographics. Making each

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Currently Kmart has been constantly losing to competitors such as Wal-Mart and Target. Target is seen as a higher class store compared to the other two, and Wal-Mart is seen as a good store with good prices. Kmart has had trouble finding it’s own identity. They try to market themselves as being a better bargain than Wal-Mart, but the store is viewed as being “cheap” from the customer’s point of view. Kmart tried to fix that, by bringing in the Martha Stewart line. They

1. If Williams-Sonoma continues with its’ present strategies and objectives, where will it be in 5 years?

Wal-Mart is the world's largest retail and departmental store chain. Having business operations in 27 countries with 69 different brand names, Wal-Mart is able to serve a huge number of customers per day. Wal-Mart is the fastest growing and the most successful retail brand in the world. The factors which make it the strongest brand in its industry include large customer base, sound financial strength, strong brand image, and huge supply chain network. Wal-Mart has certain weaknesses in its operations and business setup like low acceptability of certain products, high employee turnover, and less recognition of newly introduced brands. These weaknesses can be overcome by availing attractive opportunities from the market and investing more in the most profitable areas. Wal-Mart faces the biggest threat from its competitors and ever-changing customer preferences.

“Sears service and products are as good as our competitors but they're not where our customers are. With the addition of Kmart this now gives us the opportunity to grow off-mall locations closer to the customer” (Bhatnagar, 2004). Kmart stores are primarily located in strip malls in heavily populated cities opposed to Sears’s stores, which are usually located in larger malls with more competition and are farther away.

Kmart started off as a discount retailer successfully pioneering the same concept as that of F. W. Woolworth. As stores began to grow and diversify, Kmart stepped in and took the lead role in offering a one-stop shopping center that fulfilled everyone's needs. As new niches began to emerge offering larger, more specialized stores, Kmart hit a major hurdle. The successful management strategies it had developed early on were now outdated and in major need of being renovated to coincide with changing market place and customer values. As Kmart attempted to revolutionize its image and infrastructure, stores such as Target and Wal-Mart took over as the leaders in the discount retailer arena. As Kmart's image began to sink

On the other hand, another control system the organization is their rewarding strategy; as they link their performance and abilities to meet goals and targets to pay raise and promotion.