Industry Analysis of Nucleon, Inc.

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Nucleon, Inc. Final Case Table of Contents I. Executive Summary……………………………………………………………………………………………………………………3 II. Strategy Identification……………………………………………………………………………………………………………..…4 ▪ Key Issues and Problems III. Strategy Evaluation…………………………………………………………………………………………………………………….4 ▪ Industry Analysis – Porter’s 5 Forces ▪ Market Positioning Graph (Figure 1) ▪ Competitor Analysis – VRIO (Table 1) IV. Strategic Option Development……………………………………..………………………………………………………….12 ▪ Option A ▪ Option B ▪ Option C o Option C Flowchart (Figure 2) V. Strategic Option Evaluation………………………………………………………………………………………………………14 ▪ Trade-Offs Between Options (Table…show more content…
In essence, we learned many important lessons. First, when the business is new and its’ future is uncertain it should not invest in large capital. Next, the business should outsource only when it is appropriate considering the risks and benefits. And most importantly, we learned that in a small business situation, the company should focus on its’ core competency in bringing value to the business and the customers. II. Strategy Identification The challenges faced by Nucleon, Inc. present more of an issue with how to take full advantage of an opportunity in front of them, rather than a problem that poses a threat to the company. As a company in its early stages, only putting out its first product, it is critical that it is done in a manner that allows the budding firm to grow. The main issue here is determining the most effective means by which they are to manufacture and market their first product, CRP-1. Doing so requires in-depth evaluation of three strategic options, all with their own benefits and potential risks. The problem statement, therefore, is as follows: Problem Statement: Nucleon, Inc. needs to determine the best course of action for the manufacturing and sale of its first product, CRP-1, in order to grow the budding company and gain sustained competitive advantage against large rivals. [vi] III. Strategy Evaluation Industry Analysis – Porter’s Five Forces Threat

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