Industry Profile Airtel

India is one country which is developing rapidly at the moment along with China (Lal and Clement, 2005). The political, economic, social, cultural, technological and legal climate in India is extremely suitable for international entrepreneurs since business prospects in a country are heavily dependent on the above mentioned parameters. Since India is the second most heavily populated country in the world, British telecommunication company, Vodafone has enormous business opportunities in India. Mobile phone usage in India is increasing rapidly in recent times (Press Information Bureau: Government of India, 2010). A substantial portion of Indian

The aim of this report is to research into the Vodafone group and their entry into the Indian Market. The research was carried out of Vodafone’s history, their existing market strategy, the internal environment of the company and external

Telecoms Business Unit comprises of fixed line and broadband services (AOL, TalkTalk, Opal) as well as mobile business, which includes virtual networks (MVNO) such as Fresh and others and the German service provision, The Phone House. The common factor for the numerous subsidiaries is the ‘service provision’ in mobile, fixed-line and broadband markets.

This course provides an overview of the telecommunications industry with focus on areas such as overview of the industry, technologies, policy,

| * Card phones installed in public areas, where were carefully chosen to maximize phone usage * Organized a large multi-media campaign for pay-phone launch with public demos * Retail dukas could sell the cards at 14% margin * Set competitive pricing, 50% lower than most of the other service providers * Trained technicians to provide quality services and recruited professionals to better manage the company * Selected durable equipment and replaced them in 5 years to ensure quality

Now, we already have become the biggest mobile phone manufacture all over the work. We have occupied the 25.35% market share globally and our sales revenue up to3497227K USD.

Bharti Airtel started as a very small company with only $900 capital. Who would have imagined it would have become India biggest Telecom Company. Today, Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services. It offers its telecom services under the "Airtel" brand, and is headed by Sunil Bharti Mittal. It also acts as a carrier for national and international long distance communication services.

Vodafone India Ltd. is the second biggest versatile system administrator in India by endorser base, after Airtel. It is headquartered in Mumbai, Maharashtra. It has pretty nearly 173 million clients as of September

Founded in 1989, Emtel Ltd became the first mobile telephony operation in the southern hemisphere (Emtel.com, 2017). Since its establishment in Mauritius in 1996, it has evolved into a one stop shop for ICT solutions and providing access to many services and expertise. During mid-1999, the company introduced new means of communication, namely, SMS mobile email and 6-party conferencing. Emtel was the first to integrate music and mobile telephony along with roaming facilities to its prepaid customers. The company is ISO 9001 certified by the British Standards Institution (Emtel.com, 2017). In 2015, the company launched the first fibre in air so as to provide Mauritians internet access through fibre. In 2015, the shares of Emtel were equally owned by Millicom

Vodafone India Limited, formerly known as, Vodafone Essar Limited, is the second largest mobile network operator in India by subscriber base, after Airtel. It is headquartered in Mumbai, India. I t has approximately 173 million customers as of September 2014. It offers both prepaid and postpaid GSM cellular phone coverage throughout India with good presence in the metros.

Below are the points on which I have covered during my internship and which help me to get idea of how Airtel works:

In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL

It operates in twenty countries across South Asia, Africa, and therefore the Channel Islands. Airtel incorporates a GSM network altogether countries within which it operates, providing 2G, 3G and 4G services relying upon the country of operation. Airtel is the world's third largest mobile telecommunications company by subscribers, with over 275 million subscribers across 20 countries as of July 2013. It is the largest cellular service provider in India, with 192.22 million subscribers as of August 2013. Airtel is the Second largest Asia-Pacific mobile operator by subscriber base, behind China

Alexander Graham Bell invented Telephone and he patented Telephone instrument in 1876. Indian Posts and Telegraphs department (P&T) was controlling the communication industry. In 1985, Indian P&T bifurcated into Department of Postal Service and Department of Telecommunication. After the corporatization of DoT in 2000, BSNL was formed. The control of telephone system of Mumbai and Delhi came under MTNL- Mahanagar Telephone Nigam Limited and telephone system control of Calcutta along with other cities had been transferred to BSNL- Bharat Sanchar Nigam Limited. It had been enjoying monopoly during the socialist period of Indian economy

A vibrant new World of unlimited opportunities, where "Air' symbolized a word of unlimited freedom to think …………. to dream & to achieve, where "Tel' connotes new innovative yet simple ways to communicate spontaneously, not just through words but through ideas, emotions and feelings. leadership. Airtel comes to you from Bharti Cellular Limited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises. Bharti Enterprises has been at the forefront of technology and has revolutionized telecommunications with its world-class products and services. Established in 1976, Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. Bharti has many joint ventures with world leaders like Singtel (Singapore Telecom); War burg Pincus, USA; Telia, Sweden; Asian infrastructure find, Mauritius; International Finance Corporation, USA and New York Life International, USA. Bharti provides a range of telecom services, which include Cellular, cordless Basic, phones. Internet Apart and from recently being introduced largest National Long of Distance. Bharti also manufactures and exports telephone terminals and the manufacturer telephone instruments in India, it is also the first company to export its products to the USA. Bharti is the leading cellular service provider, with a footprint in 15 states covering all four